Michelle Duong, founder and CEO of Local Fresh Eats, knows firsthand what goes into environmental stewardship. Working as a conservation scientist for over 10 years at local and global organizations, Michelle developed a “big picture” perspective on humans’ relationship with Earth’s natural resources. Seeing that the largest impact on land use comes from food production, she began to seek out farms that espoused practices of regenerative agriculture–a land management philosophy that recognizes the interconnectedness of ecosystems through farming techniques that benefit biodiversity, soil health, waterways, and more. “There are farms that are already managing the natural resources on their private property, but how is it affecting their bottom line?” explains Michelle. “It’s almost like they’re making a sacrifice, and I wanted to provide market incentive and reward farmers for doing that and make it easier for consumers to find those farmers.” Michelle knew that, for regenerative practices to spread, someone would have to bridge the gap between environmentally minded producers and consumers.
With this in mind, she founded Local Fresh Eats, a grocery delivery service that
provides regular deliveries of fresh, seasonal goods to subscribers. Michelle works directly with farmers to exercise her expertise and provide her customers with quality products and opportunities for education beyond what is commonly available.
THE CHALLENGE
With a clear vision for her online farmers market, and a list of farmers in the Greater Sacramento area from whom to source, Michelle began working on the technical aspects of running a business.
A typical Local Fresh Eats delivery.
As a first-time entrepreneur, Michelle knew she would need assistance from the start. She had begun a simple business plan, but questions of choosing a legal structure, licenses, permits, and insurance needs persisted. She connected with the California Capital Women’s Business Center (WBC) and was matched with Business Counselor Prashante Bailey.
THE GAMEPLAN
Michelle worked with Prashante to lay the foundations of her business. With expert guidance, Michelle completed her business legal filing, worked on financial projections, developed a marketing strategy, and built a website. In November of 2022, Michelle made her first deliveries through Fresh Local Eats, and continued working with the WBC to refine her operations and marketing strategy.
A key focus of her business strategy since launching has been to increase revenue by keeping overhead costs low. “I love that the WBC takes a holistic approach, helping in so many aspects of being an entrepreneur,” says Michelle. “It’s been essential for helping me fill in knowledge gaps and helping with overwhelm.” At Prashante’s suggestion, Michelle has forgone paying for social media advertising, raised her prices, and taken classes on marketing, taxes, and mental health.
THE RESULTS
Less than four months since launching Local Fresh Eats, Michelle broke even on revenue in February of 2023. Having someone with an outside perspective of what strategies and strengths to leverage has been key to growing her client base and list of vendors while keeping a close eye on her cash flow. “My husband definitely notices the before and after of talking with Prashante,” says Michelle. “He can’t believe how much I get out of just a one-hour phone call!”
In upcoming years, Michelle’s vision is to become a household name as Sacramento’s online farmers’ market. She hopes to make local, nutritious food accessible to families who don’t have the opportunity to attend in-person markets or otherwise rely on delivery services. “Sacramento is a great place for this type of business,” she says. “We have so much opportunity: a yearlong growing season, 
different scales of farms doing amazing conservation work, and an established culture of supporting local farmers.” While adding clients, Michelle is also leveraging her website blog and social media presence to educate on regenerative agriculture and other sustainability topics. With ever-increasing impact, Local Fresh Eats is on track to be an important piece of the Sacramento region’s sustainable food system.
To learn more or become a Local Fresh Eats Client, please visit: localfresheats.com
For Hayden Glenn, a sports psychologist and the co-owner of 
knew it was important to merge Queer and straight populations, because it’s so divided,” explains Hayden. “We wanted to create a space 
With this, Hayden and Sarah were able to secure a lease in East Sacramento, purchase exercise machines and weights, build out their administrative space, and have working capital moving forward. 
barber and a rapper, Jzonh began creating custom embroidery designs on hats and pants to express his unique style during performances. After gaining a following on TikTok featuring his embroidery work, Jzonh began to envision ways that he could expand his skillset and create a wider variety of custom pieces. He connected with Constance Agee, owner of Agee Fashion Institute and instructor of the California Capital Sewn Products Manufacturing Training Course. 
“Beyond the sewing skills, the course taught me how to work with customers and be a leader,” says Jzonh. Working with Constance, he has filed his LLC, gotten an Employee Identification Number, and is in the process of writing a business plan. “Being a first-generation college student, I want to set an example in my family and be an inspiration for my community.” 
Antronette Robinson is a Veteran of the United States Army, where she served as a critical care nurse for 12 years. In 2018, Antronette was inspired to open a café space that would allow her to give back to her community. After opening Maestro Coffee House in July of 2019, 
David Ramil is a certified Service Disabled Veteran, who worked with the California Capital Procurement Technical Assistance Center (PTAC) to learn how to pursue, bid on, and successfully perform on government contracts. In early 2019, David was awarded a contract with California American Water and was selected to participate in their Mentor Protégé Program. 
Mack Thomas is a father, a Disabled United States Marine Corps Veteran, a Black business owner—and someone who knows good barbecue. Over the past 30 years, The Thomas family have learned the ins and outs of the business and grown MacQue’s Barbecue into a staple of the Sacramento area. To continue growing, Mack began envisioning the possibility of selling MacQue’s sauces to military bases across the country. 
Constance Agee’s entrepreneurial journey began when she was 18 years old, serving in the Air Force. After she chose to sew her organizational patches onto her uniform herself rather than use the base’s alteration shop, she began offering the service to others on base. This began a long career in sewn products, and led her to establish Agee Fashion Institute, where she creates pathways to entrepreneurship through education in both high fashion and industrial sewn products. 
what we wear: they show the world who we are. The philosophy that personal style can function as a reflection of our values, ambitions, and quirks has informed much of Michelle’s career. After graduating from Cal Poly Pomona with a degree in Fashion Merchandising, Michelle worked in product development for several multinational apparel brands. Inspired by the ethos of surf brands like Roxy and Billabong that empowered buyers to express their love for the outdoors, she took her knowledge of the fashion industry and set out on her own entrepreneurial journey. With 
Even with Michelle’s thorough knowledge of the fashion industry, launching a small business has been a process of adjustment and resilience. In fact, Wildflower Daydreams is the second iteration of Michelle’s entrepreneurial vision. Before starting the boutique, Michelle had a t-shirt brand that she ended up discontinuing–but the experience was invaluable for her as a business owner. 
launched an online store. She built up her inventory slowly, paying up front for the merchandise, and continued building her brand through a growing social media presence. To engage even more with her clientele, Michelle began attending fairs and small business pop-up events throughout Sacramento–and the “omni-channel” experience has been key. 
Boutique on October 15. While this step on Michelle’s business journey comes after years in the fashion industry, it is in many ways just the beginning. Nestled in the heart of Midtown, at 815 16
and less connection with the students she was used to seeing every day. To stay grounded, Brittney began to channel her energy into gardening, growing flowers, and learning new artistic skills, including creating planters in custom designs. Her friends took notice of the unique personality that Brittney brought to her creations, and began purchasing planters and dried floral arrangements. Soon, Brittney had a steady stream of orders keeping her busy. While maintaining her day job, Brittney made her hobby official and launched 
pop-up at The Creative Space, which introduced her to a new clientele. From there, Glass House Garden’s growth has been entirely organic. 
her passion for working with students. The school where she continues to work as a counselor is in a historically disadvantaged area, and Brittney encounters many students she knows would benefit from the opportunity to learn about business ownership. This pairing would be a natural fit, as Brittney’s philosophy towards her business embodies the 
