Author: Lauren Taber

California Capital News and Updates, Client Success Stories

Big Day of Giving 2023: Supporting the Future of Sacramento’s Small Businesses

As of today, early giving for Big Day of Giving 2023 is open, bringing the opportunity to support hundreds of non-profits across the Sacramento region. This year, California Capital Financial Development Corporation is proud to participate in Big Day of Giving as we celebrate our 40th anniversary. We’re raising funds that will

Melissa Muganzo-Murphy, founder of Mindy’s Kitchen

directly benefit diverse small business owners by allowing us to reach more entrepreneurs from marginalized communities with no-cost business development resources and access to capital.  

“I have worked for California Capital for over 30 years, and I am still inspired every day by the creativity and resilience of our region’s small business owners,” says Deborah Lowe Muramoto, President and CEO of California Capital. “We are looking forward to strengthening our programming to continue meeting the needs of entrepreneurs.”  

It is no secret that the past three years have been challenging for small business–but the resourcefulness of entrepreneurs is unparalleled. Taking advantage of guidance and education from organizations like California Capital, countless small business owners have pivoted their operations, accessed emergency funding and capital infusions, and even expanded.   

“The Sacramento region is full of creative, ambitious individuals,” continues Lowe Muramoto. “Being able to support their dreams and see the impacts they have in their communities makes our work so gratifying.”  

Brittney Hoffman, founder of Glass House Garden

From artists like Brittney Hoffman, who seeks to spread joy with her unique products, to community leaders like Melissa Muganzo-Murphy, who is using their business to increase access to nutritious food for under-resourced communities, small business owners are positive changemakers.  

If you are passionate about seeing entrepreneurs succeed and grow into thriving small business owners, consider supporting California Capital’s work for Big Day of Giving 2023. Your donation will allow us to continue providing no-cost business counseling and educational courses, and access-to-capital programs. Give today and remember to #ShopSmall!  

Head to cacapital.org/bdog to donate.  

Blog, Client Success Stories, Uncategorized

With Local Fresh Eats Grocery Delivery Service, Michelle Duong Matches Conscious Consumers with Regenerative Farmers

Michelle Duong, founder and CEO of Local Fresh Eats, knows firsthand what goes into environmental stewardship. Working as a conservation scientist for over 10 years at local and global organizations, Michelle developed a “big picture” perspective on humans’ relationship with Earth’s natural resources. Seeing that the largest impact on land use comes from food production, she began to seek out farms that espoused practices of regenerative agriculture–a land management philosophy that recognizes the interconnectedness of ecosystems through farming techniques that benefit biodiversity, soil health, waterways, and more. “There are farms that are already managing the natural resources on their private property, but how is it affecting their bottom line?” explains Michelle. “It’s almost like they’re making a sacrifice, and I wanted to provide market incentive and reward farmers for doing that and make it easier for consumers to find those farmers.” Michelle knew that, for regenerative practices to spread, someone would have to bridge the gap between environmentally minded producers and consumers.     

With this in mind, she founded Local Fresh Eats, a grocery delivery service that provides regular deliveries of fresh, seasonal goods to subscribers.  Michelle works directly with farmers to exercise her expertise and provide her customers with quality products and opportunities for education beyond what is commonly available.    

THE CHALLENGE 

With a clear vision for her online farmers market, and a list of farmers in the Greater Sacramento area from whom to source, Michelle began working on the technical aspects of running a business.

A typical Local Fresh Eats delivery.

As a first-time entrepreneur, Michelle knew she would need assistance from the start.  She had begun a simple business plan, but questions of choosing a legal structure, licenses, permits, and insurance needs persisted. She connected with the California Capital Women’s Business Center (WBC) and was matched with Business Counselor Prashante Bailey.  

THE GAMEPLAN  

Michelle worked with Prashante to lay the foundations of her business. With expert guidance, Michelle completed her business legal filing, worked on financial projections, developed a marketing strategy, and built a website. In November of 2022, Michelle made her first deliveries through Fresh Local Eats, and continued working with the WBC to refine her operations and marketing strategy.  

A key focus of her business strategy since launching has been to increase revenue by keeping overhead costs low. “I love that the WBC takes a holistic approach, helping in so many aspects of being an entrepreneur,” says Michelle. “It’s been essential for helping me fill in knowledge gaps and helping with overwhelm.” At Prashante’s suggestion, Michelle has forgone paying for social media advertising, raised her prices, and taken classes on marketing, taxes, and mental health.  

THE RESULTS  

Less than four months since launching Local Fresh Eats, Michelle broke even on revenue in February of 2023. Having someone with an outside perspective of what strategies and strengths to leverage has been key to growing her client base and list of vendors while keeping a close eye on her cash flow. “My husband definitely notices the before and after of talking with Prashante,” says Michelle.  “He can’t believe how much I get out of just a one-hour phone call!” 

In upcoming years, Michelle’s vision is to become a household name as Sacramento’s online farmers’ market. She hopes to make local, nutritious food accessible to families who don’t have the opportunity to attend in-person markets or otherwise rely on delivery services. “Sacramento is a great place for this type of business,” she says. “We have so much opportunity: a yearlong growing season, different scales of farms doing amazing conservation work, and an established culture of supporting local farmers.” While adding clients, Michelle is also leveraging her website blog and social media presence to educate on regenerative agriculture and other sustainability topics. With ever-increasing impact, Local Fresh Eats is on track to be an important piece of the Sacramento region’s sustainable food system.  

To learn more or become a Local Fresh Eats Client, please visit: localfresheats.com

Blog, California Capital In The News, California Capital News and Updates, Client Success Stories

Queers & Allies Fitness Opens, Bringing LGBTQ-Inclusive Gym to Sacramento

For Hayden Glenn, a sports psychologist and the co-owner of Queers & Allies Fitness, exercise has been more than a means to staying in good health.  A lifelong athlete, Hayden played multiple sports until a knee injury in college caused him to take a break. During this time, he reflected on his identity as an athlete as well as his gender identity, and decided to begin the gender transition process. While pursuing his Masters in Sports Psychology, Hayden became more involved in the community of LGBTQ athletes and learned about the experiences of Queer athletes. “What I learned was, particularly in the athletic community, there is a huge disparity in mental health–Queer athletes are more at risk of negative mental health outcomes,” he explains.  After coming out as trans, Hayden decided to combine his personal training and sports psychology coaching businesses and pivot to serving the trans population with services that would support the physical transition process (including pre- and post-op chest masculinization for female-to-male trans and non-binary folks who undergo top surgery) and address the mental experience of gender dysphoria through mental health coaching.   

THE CHALLENGE  

With a vision to create an inclusive and empowering space for trans and Queer folks to train and build mind-body alignment, Hayden began coaching clients out of his garage. The demand quickly grew beyond what the space would allow, so Hayden reflected on the direction of his business. He invited his friend, Sarah Serbic, to be a part of the project, and Queers & Allies Fitness was formed. “We knew it was important to merge Queer and straight populations, because it’s so divided,” explains Hayden. “We wanted to create a space for allies to show their support in a healthy way as well.”   

Looking to build a full-service gym with offerings beyond one-on-one training, Hayden and Sarah knew they would need to explore commercial leasing options–and that a capital infusion was a must.  

THE GAMEPLAN  

While searching for the perfect space to lease, Hayden connected with the California Capital Lending Center and began the loan application process. Working with the credit administrator and a business advisor, Hayden solidified his business plan, created realistic financial projections, and completed the rigorous work of applying for funding.  

“The process took longer than anticipated, but the biggest takeaway was the amount of support we received from everyone we worked with,” says Hayden.  

Ultimately, Queers & Allies Fitness was approved for a $75,000 loan in late 2022. With this, Hayden and Sarah were able to secure a lease in East Sacramento, purchase exercise machines and weights, build out their administrative space, and have working capital moving forward.  

THE RESULT  

Hayden and Sarah opened the doors of Queers & Allies Fitness in December of 2022, and celebrated their grand opening on March 4th. To date, the gym has 20 members, 10 of whom are personal training clients. By the end of the year, Hayden hopes to have 80 members and 30 personal training clients. In addition to growing their client base, Hayden and Sarah are building an attainable culture for populations that are sadly still marginalized in traditional gyms and athletic spaces. “I want to host a trans and non-binary powerlifting competition, and eventually, I want to have a space that could accommodate youth leagues. There are a lot of trans youth that don’t have access to sports now,” says Hayden, explaining that many young people are still faced with choosing between transitioning or playing in sports leagues. With Queers & Allies Fitness, Sacramento has become a stronger and more welcoming place.  

Queers & Allies Fitness is located at 1770 36th Street. Check out their recent feature on KCRA 3 below! 

Black-Owned Business, Client Success Stories

Janine Anderson Provides On-the-Job Skills Training to Youth with Build a Sundae Ice Cream Shop

For Janine Anderson, working with Sacramento’s underserved youth populations is more than just a passion: it’s a family legacy. Growing up, Janine’s mother, Rosalie, would often open up their home to foster youth, providing an safe space for all children–Janine included–to learn how to navigate the real world. “She was always big on making sure that we were prepared to maintain a job, navigate the workforce, and communicate effectively with supervisors,” explains Janine. In 2007, Janine and her husband, Maurice, launched LaCar’s Legacy, a nonprofit that empowers youth with employment services including resume writing, interview strategies, and conflict resolution coaching. Now, with a new for-profit endeavor, Janine is bridging the gap between securing a job and what it means to thrive in the workplace. Working primarily with neurodivergent youth, Janine is launching Build a Sundae, an ice cream shop where youth will real-world experience and acquire transferable job skills. With support from her Women’s Business Center counselor, Janine has written a business plan that has allowed her secure a lease, to hit the ground running with pop-up events, and prepare for a grand opening in 2023. 

STARTING WITH A MISSION, AND ICE CREAM  

In 2007, when Janine and her husband launched LaCar’s Legacy, their goal was to empower youth to actively participate in their communities, and represent themselves authentically. Doing workshops at community spaces across South Sacramento, Janine built on her experience growing up alongside foster youth and learned even more deeply about what young people need to thrive.  

“What we found is that, for neurodivergent youth, they need to be understood and afforded the right type of patience,” says Janine, adding that many of the youth in that population are not given the opportunity to perform to the best of their ability. “My mother didn’t put limitations on anyone, and they rose to the occasion. We wanted to keep that going.”  

As their work expanded, Janine began to imagine how LaCar’s Legacy could expand the impact of their programming beyond simply finding a job– and providing on-the-job experience was a natural next step. Proving workplace skills training in-house would ensure that teachable moments are not missed, and the youth get the most out of their employment. “We wanted to provide a place that’s inclusive, diverse and allows people the time to learn and acquire skills in an environment that allows for mistakes,” says Janine.  

When imagining what type of business could fit that need, an ice cream shop seemed like a no-brainer. In addition to providing opportunities for learning fast-paced customer service, staffing logistics and inventory management, ice cream was another way to honor the family legacy. Janine’s mother, Rosalie, loved ice cream (mint chocolate chip in particular), and Janine gained her first job skills at an ice cream shop in high school.  

SEEKING SUPPORT TO GET STARTED 

With her idea and goals in place, Janine was ready to work on the technical side of starting a business–and knew she would need support to navigate the start-up process.  

“The whole idea of a business plan was so daunting: where do you start? What is the purpose? Once you have it, what do you do with it,” explains Janine, who was directed to the Women’s Business Center by an economic development officer at the City of Rancho Cordova. She was matched with a business counselor, Prashante Bailey, who has worked with Janine to write an actionable business plan. “I chose to write a longer, more detailed plan, and it has been so helpful to have Prashante to talk things through with,” she says. “She helps me think out the process, and offers resources and guidance on areas I hadn’t thought about.”  

As she plans for the year ahead, Janine is on solid ground to launch her business. Since working with the WBC, Janine has secured a lease, created financial projections, and booked pop-up events to begin selling as Build a Sundae ahead of their grand opening.  With Build a Sundae, Janine will be honoring her mother’s legacy not just in spirit, but in practice.  

“We think of our ice cream shop as a starting space. The goal is to help them build confidence, help them to be avid in the workforce and to help them to promote on to some other careers that they may way want for themselves.”

To learn more and stay up to date on Build a Sundae’s grand opening, visit www.buildasundae.com

 

California Capital News and Updates

“It’s much more than just being optimistic” : The Importance of Mental Health for Entrepreneurs with Life Coach Asia Hilario

January 6, 2022 | Oftentimes, a new year brings with it new resolutions, and refreshed focus on personal and professional goals. For Asia Hilario, a certified Life Coach and successful mental health blogger and podcaster, the new year is also the perfect opportunity to uproot the beliefs that are keeping us in cycles of burnout and stress.

In addition to growing her own business, Ms. Hilario is the teacher of our upcoming eight-part mental health series, Preparing For Harvest, which begins January 27th. (It’s offered free of charge–click here to sign up!) We sat down with her to discuss her business journey, tips for entrepreneurs to cultivate mental health, and why the harvest is a fitting metaphor for self-love. 

*Note: this is a transcript of a longer conversation. Some comments have been edited for length or clarity* 

California Capital: How did you get your start as an entrepreneur?

Asia Hilario: I originally started as a fashion blogger after people on social media reached out asking me to share about my outfit choices. I started that blog, and it got some traction, but my heart wasn’t in it. After more people reached out suggesting I write about my philanthropy, which I had been doing for years but didn’t promote, I transitioned to a lifestyle and mental health and wellness blog. A few months after launching, one of my posts went viral and my blog was read in 160 countries. 

When more people started messaging me looking for advice, someone suggested that I become a life coach. I didn’t know people got paid to do that! So I got my certification and launched my coaching business in 2020. I was able to leave my corporate job and work on my business full-time just eight weeks after launching. 

CC: Do many clients come to you looking to make the jump to business ownership?

AH: They don’t necessarily come to me thinking they want to pursue entrepreneurship, but through the program they realize they don’t feel aligned with their current job any more. It takes a lot of bravery and healthy self-esteem to really go after what you want, and self-love is where that starts. 

CC: Why did you decide to focus on mental health as a career? 

AH: I’m a childhood abuse survivor, so with that background I grew up with a lot of self-limiting beliefs. I also have depression, anxiety, and PTSD. I firmly believe that mental health affects how we think, feel, and act, and it also helps us handle stress and make healthy choices. In regards to entrepreneurship, it’s tied to the belief that we can thrive and have success in a chosen industry. 

Once I started taking care of my mental health, my whole world changed. I think everyone could benefit from learning how to take care of their mental health. I’m also a former crisis counselor for Crisis Text Line, so it has always been a passion of mine. 

CC: Do you see common themes among your clients who are entrepreneurs? 

AH: Definitely: burnout, imposter syndrome, stress, overwhelm, feelings of inadequacy. Those are the most common themes. During Preparing for Harvest, I’ll talk about “self-concept”, which is a collection of beliefs about oneself. Many entrepreneurs don’t realize that a lot of their thoughts, actions, and beliefs are rooted in childhood, trauma, or other past experiences. 

CC: How does self-concept impact mental health? 

AH: Unless we get to the root of our self-concept, we’ll be recycling the same challenges. The people that don’t see change in burnout, etc., it’s because they’re only going surface level. They’re not digging deep enough. In terms of self care, self-concept is really big because we have to dig into what identity we’re anchored to that is keeping us from doing what’s good for us. 

Because we know what to do! It’s just getting ourselves to do it that is the challenge. 

CC: What do you wish more people knew about mental health/wellness? 

AH: I wish people knew that it’s much more than just positive thinking and being optimistic. 95% of what we do, say, think is on autopilot by our subconscious. It’s kind of scary to think that we’re not really in control. Our subconscious is our master program, so unless we reprogram we’ll just repeat the same patterns. Will power can only go so far, and just being positive doesn’t get to the root of our problems.  

I also think that people forget the brain is an organ. We think mental health is just in our heads–we don’t hold it to the same standards that we do our bodily health. When we experience something traumatic we sweep it under the rug, rather than seek the help we need to make sure we heal properly. Chronic stress hugely impacts our mental health and brain. I read recently that 72% of entrepreneurs are affected by mental health issues compared to 48% of non-entrepreneurs.

CC: Why did you choose the name “Preparing for Harvest” for your upcoming series with the Women’s Business Center? What does that concept mean to you in relation to mental health?

AH: As entrepreneurs, when we’re producing fruit that is not good in our business, do we change the branch, or do we change the soil and the environment that we’re growing these fruits in? I like that analogy because unless we uproot and change things, we’ll produce the same fruit. 

We think mental health is on the surface level, and a lot of entrepreneurs, a lot of us can be addicted to the stress and we don’t know it. I wanted to create an analogy that would show the importance of digging deep. 

Preparing for Harvest runs January 27-March 17 and is offered online, free of charge. If you are ready to dig deep and plant the seeds of mental health and business success, click here to register.

California Capital News and Updates, Client Success Stories

Through Licensed to Care- Training Program, California Dream Fund Recipient Sithumini Millawabandara Expanded Adventure Montessori STEAM Academy and Created Jobs

For Sithumini Millawabandara, business ownership has been a creative expression. While working in a preschool nearly 10 years ago, Sithumini found herself coming up with many ideas for innovation that her employer was not willing to act on. With a degree in business, Sithumini knew that she was capable of running her own preschool center–and if she wanted to carry out her creative ideas, she would have to do it on her own.  

In 2014, Sithumini opened Adventure Montessori STEAM Academy from her home. While she made the at-home business work, offering a Montessori-inspired and STEAM curriculum, Sithumini consistently searched for opportunities to expand the business to an established facility. When she found a promising facility in Natomas, she joined the second cohort of the California Capital Women’s Business Center’s Licensed to Care Training Program and began working with business consultant Danielle Marshall to work on securing the lease and opening the new facility.  

“Even with my degree in business, I learned a lot during the program,” explains Sithumini. “It made me rethink my mission and vision of my program, and how certain things should be positioned when it comes to marketing.”  

Working with Danielle Marshall for a total of 20 hours of counseling, Sithumini created an actionable business plan, which proved to be advantageous for several reasons. Being able to show a strong vision and financial projections helped Sithumini secure a lease on the space in Natomas, as well as receive a loan from the U.S. Small Business Administration which she used for the purchase of an established childcare business. Additionally, through her participation in the Licensed to Care program, Sithumini was eligible to apply for a California Dream Fund grant, which she was awarded.  

Sithumini opened Adventure Montessori STEAM Academy at its new location in Natomas (Northern Sacramento) in the fall of 2022 with a renewed focus on her creative vision for early childhood education: natural playscapes and classrooms; teaching of mindfulness activities, and cultural diversity. Since participating in the Licensed to Care program, in addition to the acquisition of another business, expansion to a larger operation space, and receiving a Dream Fund Grant, Sithumini has also created five jobs–with plans to hire more–and doubled her revenue. 

California Capital In The News, California Capital News and Updates

Revolving Loan Fund Week: California Capital Client, Ascend Diagnostics, Featured by U.S. Economic Development Administration

As part of the U.S. Economic Development Administration’s Revolving Loan Fund Week, California Capital lending client Dr. Haleigh Scott, founder and owner of Ascend Diagnostics and Support Services, was featured on the EDA blog. Click below to read the feature! 

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Black-Owned Business, Blog, California Capital News and Updates, Client Success Stories

“I want to open people’s eyes to their own talents”: Jzonh Williams Uses Sewn Products Training to Launch New Business and Inspire Youth Entrepreneurship

Jzonh Williams is a man of multiple entrepreneurial interests. With a background as a  barber and a rapper, Jzonh began creating custom embroidery designs on hats and pants to express his unique style during performances. After gaining a following on TikTok featuring his embroidery work, Jzonh began to envision ways that he could expand his skillset and create a wider variety of custom pieces. He connected with Constance Agee, owner of Agee Fashion Institute and instructor of the California Capital Sewn Products Manufacturing Training Course.  

“I decided to enroll in the course because I knew it was time to take this seriously and do what I’ve been saying about learning how to sew,” explains Jzonh, who received a sewing machine as a gift and put his own creative spin on the projects he and his classmates worked on during the course.  

During the week-long training course, participants learned the basics of machine sewing, drafting patterns, and created pieces of their own designs. Jzonh focused on creating pants out of unique materials that he found at thrift stores, and was able to bring new visions to reality with the new skillset.   He created flared pants and embroidered sweatpants, which proved to be a big hit online–in the first two weeks after posting the design to TikTok, Jzonh received 15 orders. As he explains it, Jzonh is creating designs that people have never seen before and didn’t know they needed.  

“Beyond the sewing skills, the course taught me how to work with customers and be a leader,” says Jzonh. Working with Constance, he has filed his LLC, gotten an Employee Identification Number, and is in the process of writing a business plan. “Being a first-generation college student, I want to set an example in my family and be an inspiration for my community.”  

To be sure, Jzonh has already taken great strides in showing the younger generation the opportunities of entrepreneurship. Recently, Jzonh attended a career fair at a local high school, where he demonstrated the knowledge he gained during the course, and spoke with students about the paths that open up when you develop a dynamic skillset. Since posting online about his visit, high schools across the region have requested more information and invited Jzonh to come speak.  

“I don’t just want to run my own business. I want to open people’s eyes to their own talents.”  

Black-Owned Business, Blog, California Capital News and Updates

2.4 Veteran-Owned Businesses Across the Country Celebrated During National Veterans Small Business Week

Across the nation, approximately 2.4 small businesses are owned by Veterans–that means that 1 in 10 small businesses are owned and operated by women and men who have served in a branch of the U.S. military*. This year, the U.S. Small Business Administration recognizes October 31st through November 4th as National Veterans Small Business Week. This year, the events of the week will focus on the resilience and strength of veteran and military spouse entrepreneurs and business owners.  

At California Capital Financial Development Corporation, we are proud to work with Veteran business owners and entrepreneurs to ensure that they can access the resources and opportunities to build thriving Veteran-Owned Businesses.  

Over the years, we have helped many Veterans obtain certifications; pursue, bid and perform on government contracts; and leverage the skills and resilience learned during their time serving the country to succeed in various industries. The stories we are honored to share are strong examples of the unique qualities that Veterans bring to their entrepreneurial journeys.  

Antronette Robinson, Maestro Coffee House  

Antronette Robinson is a Veteran of the United States Army, where she served as a critical care nurse for 12 years. In 2018, Antronette was inspired to open a café space that would allow her to give back to her community. After opening Maestro Coffee House in July of 2019, Antronette became certified as a Service-Disabled Veteran business owner, and through the entirety of her business journey, she has returned to her training in the Army for guidance.  

“I attribute my confidence as a business owner to the leadership courses I took during my time in the military, and my abilities as a manager to my experience as a platoon leader,” she explains, adding that her time in the Army also made her more resilient and determined as a business owner, equipping her to think outside the box. 

David Ramil, Pivotal Adaptive Services  

David Ramil is a certified Service Disabled Veteran, who worked with the California Capital Procurement Technical Assistance Center (PTAC) to learn how to pursue, bid on, and successfully perform on government contracts.   In early 2019, David was awarded a contract with California American Water and was selected to participate in their Mentor Protégé Program.  

 

 

 

 

Mack Thomas, MacQue’s BBQ 

Mack Thomas is a father, a Disabled United States Marine Corps Veteran, a Black business owner—and someone who knows good barbecue. Over the past 30 years, The Thomas family have learned the ins and outs of the business and grown MacQue’s Barbecue into a staple of the Sacramento area. To continue growing, Mack began envisioning the possibility of selling MacQue’s sauces to military bases across the country.  

“I knew there were opportunities to sell to mess halls and commissaries on military bases from my time in the Marine Corps,” Mack says. “So I was interested in government contracts, but I wasn’t sure how to get in.”  

 In search of guidance on navigating the procurement process, Mack turned to California Capital’s Procurement Technical Assistance Center (PTAC). Working with a PTAC counselor, Mack has been able to take the first steps to bidding on and securing government contracts. MacQue’s Barbecue has become certified with the Systems for Award Management (SAM), a necessity for any business hoping to sell their goods or services to the Federal Government. With that foundation laid, Mack is now focused on recertifying his Disabled Veteran Business Enterprise (DVBE) status, which will allow him to take advantage of programs that cater specifically to veteran-owned small businesses. 

Constance Agee, Agee Fashion Institute  

Constance Agee’s entrepreneurial journey began when she was 18 years old, serving in the Air Force. After she chose to sew her organizational patches onto her uniform herself rather than use the base’s alteration shop, she began offering the service to others on base. This began a long career in sewn products, and led her to establish Agee Fashion Institute, where she creates pathways to entrepreneurship through education in both high fashion and industrial sewn products.  

Over the past few years, Constance has offered a Sewn Products Training series through the California Capital Women’s Business Center that has led to multiple business starts.  

*Source: https://www.military.com/veteran-jobs/largest-ever-study-veteran-businesses-and-their-owners-needs-your-help.html 

Blog, Client Success Stories

Michelle Honath Brings Free-Spirited Fashion to Sacramento With Opening of Wildflower Daydreams Clothing Boutique Permanent Storefront

From a young age, Michelle Honath has understood that clothes are more than just what we wear: they show the world who we are. The philosophy that personal style can function as a reflection of our values, ambitions, and quirks has informed much of Michelle’s career. After graduating from Cal Poly Pomona with a degree in Fashion Merchandising, Michelle worked in product development for several multinational apparel brands. Inspired by the ethos of surf brands like Roxy and Billabong that empowered buyers to express their love for the outdoors, she took her knowledge of the fashion industry and set out on her own entrepreneurial journey. With Wildflower Daydreams, Michelle curates a collection of whimsical, Bohemian attire with the goal of helping customers embrace their free-spirited side. Now, with a loan from California Capital, Michelle is poised to make a greater impact in the Sacramento community with a new permanent retail location, opening next weekend.  

AN UNPLANNED ADVENTURE  

Even with Michelle’s thorough knowledge of the fashion industry, launching a small business has been a process of adjustment and resilience. In fact, Wildflower Daydreams is the second iteration of Michelle’s entrepreneurial vision. Before starting the boutique, Michelle had a t-shirt brand that she ended up discontinuing–but the experience was invaluable for her as a business owner.  

“With my first business, I learned how to set up a business checking account, file an LLC, use QuickBooks, so many of the business basics,” explains Michelle, adding that some of the lessons were more philosophical. “I realized that it’s okay if you fail, and you won’t be perfect your first time. Everyone can be better, but just go out and do it!”   

With this positive mindset, Michelle regrouped and launched Wildflower Daydreams, after reflecting on her goals as a business owner. She knew that, more than just selling clothes, she sought to connect with people.  

“I started this boutique to help women feel great and find clothing that fits with their style,” she says. “We get dressed in the morning and the outfit can help you conquer the world–when you look great, you walk differently. It keeps me going when people discover my brand and say ‘Wow, this is me’.”  

INVESTING IN HER VISION 
 

Michelle has been strategic in achieving her mission of helping women express themselves through fashion. Taking the lessons she learned with her first business, and combining it with her insight into product sourcing and development, Michelle launched an online store. She built up her inventory slowly, paying up front for the merchandise, and continued building her brand through a growing social media presence. To engage even more with her clientele, Michelle began attending fairs and small business pop-up events throughout Sacramento–and the “omni-channel” experience has been key.  

“In person, I can help my clients find the right piece for them, and they can get a better sense of the experience we offer.”    

After building up a strong following, Michelle was ready to establish a permanent presence in the Sacramento community in the form of a brick-and-mortar storefront. To fund the expansion, Michelle knew she would need to move away from bootstrapping her inventory purchases and make a larger investment. After securing a lease for a location in Midtown, Sacramento, Michelle worked with the California Capital Lending Center and was approved for a loan to put towards inventory and working capital expenses.  

“I started learning that you can go as far as you want without investing, but once you invest, it helps you grow faster. It adds fuel to the fire of the direction you’re already going,” explains Michelle who also saw the loan application process as a learning opportunity. “Going through the loan process helped me solidify where I’m going with my business. I had to do my financial projections, which was really helpful for taking stock of where I was, and using a critical approach to plan for the future.”  

CELEBRATING NEW BEGINNINGS 

Michelle is set to celebrate the grand opening of the Wildflower Daydreams Clothing Boutique on October 15. While this step on Michelle’s business journey comes after years in the fashion industry, it is in many ways just the beginning. Nestled in the heart of Midtown, at 815 16th Street, Michelle is hopeful that the storefront has a future as a versatile community space. In addition to connecting with her customers on a daily basis, Michelle is looking forward to opening up her shop for regular events, pop-ups featuring other local businesses, and other opportunities for gathering. With Wildflower Daydreams, Sacramento’s fashion-forward adventurers have found a new home.  

The Grand Opening event for Wildflower Daydreams will take place on Saturday, October 15 and Sunday, October 16 from 10am to 6pm. Visit them during the weekend at 815 16th Street in Sacramento for a free gift with purchase.  Stay up to date on new product offerings by following @shopwildflowerdaydreams on Instagram.