Author: Lauren Taber

Meet Emily Sanders, Founder of Connect to Change and Winner of Fall 2021 Startup to Success Pitch Competition

Emily Sanders is a survivor of human trafficking and homelessness, and founder of Connect to Change.

December 13, 2021 | When speaking with small business owners, it becomes clear that for many, entrepreneurship starts with a mission. For Emily Sanders, that mission is profoundly personal. Through her nonprofit, Connect to Change, Emily has begun a mission of “Empowering Lives Today for Success Tomorrow!” by connecting women experiencing homelessness who have become victims of human trafficking on the street to the resources and support they need to escape abusive situations and build fulfilling lives.  

As a survivor of homelessness and human trafficking, Emily knows how pressing the threat of both is in the Sacramento area. “Sex trafficking and homelessness are serious issues. In fact, Sacramento is a hot spot according to detectives, KCRA3 reports,” she explains. “I have a profound passion for helping these women in need as I understand what they are currently up against.”

 

BUSINESS SUPPORT THROUGH WOMEN’S BUSINESS CENTER 

Last week, Emily graduated from the 16-week Startup to Success Generator Series offered by business consultant Natasha Palumbo via the California Capital Women’s Business Center (WBC). Over the course of the program, she worked with a cohort of other early-stage entrepreneurs to gain in-depth knowledge of how to create a workable business plan, prepare financial projections, and successfully pitch Connect to Change to possible funding sources. The course culminated in a friendly pitch competition, during which all participants pitched their businesses to a panel of judges made up of WBC consultants and local small business advocates. Emily was named the winner of the competition, with the judges commenting on her impressive preparation, knowledge of the industry, and personal dedication to the endeavor.

 

STARTING SMALL FOR BIG CHANGE

While she is in the process of establishing the business  foundation of Connect to Change, Emily has begun to network with the populations she ultimately hopes to reach with her services. She is beginning with outreach events to build relationships within these communities, and express to women in crisis the options that are available to them. 

 “Baby steps will lead to big leaps,” she says, expressing her ambition to someday offer comprehensive services within Connect to Change. As she grows, she hopes to offer housing programs and safe houses, and become the main resource center that women can depend on as a way out of crisis. 

Emily’s accomplishment and vision for Connect to Change are proof that entrepreneurship is about much more than just offering a product or service–it is about hope.

“It’s made me more resilient”: Maestro Coffee House Owner Antronette Robinson Says Being a Veteran Is Key to Her Business Success

Antronette Robinson opened Maestro Coffee House in Natomas in July, 2019.

November 5, 2021 | Antronette Robsinson’s life has taken her down many paths: she is a Veteran of the United States Armed Forces, and a Registered Nurse serving as the Nurse Service Chief of Community Care with the Veteran Administration Health Care System. Most recently, she has taken on the role of entrepreneur, running Maestro Coffee House in Natomas while maintaining her full time job. In many ways, says Antronette, her training in the Army prepared her for the particular challenges of entrepreneurship.  

Antronette began her career in nursing in 1994 as a Licensed Vocational Nurse, going on to obtain her Registered Nurse license and serve as a critical care nurse in the Army for 12 years. After an honorable discharge, Antronette went on to work with the Veteran Administration Health Care System in Community Care. “Being a platoon leader in the military overseeing over 500 soldiers, in addition to the leadership classes they required, prepared me for management on the civilian side of things,” Antronette says, explaining her current role as the Nurse Service Chief, where she manages over 150 employees.

Working Towards Entrepreneurship

It took time, however, for the idea of business ownership to enter into Antronette’s plans. Around 2018, she visited the business of a friend from church, a coffee shop named Maestro Coffee House. After talking to her about what owning a coffee shop was like, she began her own research. 

“That’s when the wheel started turning and I thought, ‘I could totally do this’,” explains Antronette. “I decided I would open up a business that could give back to the community, something that I would love to keep and pass down to my kids as a family-owned business.”  

Building on her love of tea and coffee, owning a coffee shop felt like a natural choice. After visiting numerous local coffee shops, networking with other cafe owners, and completing barista training courses, the opportunity to enter the arena presented itself. When the owner of Maestro Coffee House closed her business, Antronette worked with the property owner to start a new lease, and opened her revamped Maestro Coffee House in July of 2019. She decided to keep the name that two previous owners had used for the business, building on the established reputation. With this opening under new ownership, Maestro Coffee House became the only non-franchised and black-owned coffee shop in the immediate area.

Army Training Informs Business Journey 

Antronette became certified as a Service-Disabled Veteran business owner, and through the entirety of her business journey, she has returned to her training in the Army for guidance. 

“I attribute my confidence as a business owner to the leadership courses I took during my time in the military, and my abilities as

Antronette served as a critical care nurse in the US Army for 12 years.

a manager to my experience as a platoon leader,” she explains, adding that her time in the Army also made her more resilient and determined as a business owner, equipping her to think outside the box. 

Thinking outside the box has certainly been necessary during Maestro Coffee House’s first two years in operation, as the Covid-19 pandemic hit just a few months in. While working full-time at the Veteran Administration, Antronette pivoted her cafe operations to be covid-safe. She added curbside pickup options and began selling via food delivery apps like DoorDash and Grubhub. Working with California Capital business consultant Danielle Marshall–a fellow veteran and entrepreneur, who Antronette met at the cafe and connected with immediately–Antronette has successfully pivoted and stayed up to date on the resources available to help businesses succeed during Covid-19.

Well-Deserved Recognition

Reflecting on the early days of the pandemic, Antronette says that she is glad that she kept her full-time job. Despite the long hours and competing priorities, having extra income was crucial to Maestro Coffee House staying afloat. 

“My income from the VA helped me to continue to pay my employees [at Maestro],” she explains. “I did not want to lay anyone off. Using my income from nursing to supplement business costs, I was able to keep everyone employed.” 

Antronette with California Governor Gavin Newsom outside Maestro Coffee House in January 2021.

This dedication to her staff did not go unnoticed. Maestro Coffee House was visited by California Governor Gavin Newsom in January of 2021 to highlight the importance of the proposed provisions in the State of California budget that ultimately established the California Relief Grant. Joined by Danielle Marshall, Antronette shared her perspective on what challenges small business owners face, and services that the State could offer to address them. Following this visit, Maestro Coffee House was also featured on KCRA 3 News for a piece discussing Governor Newsom’s initiative.

Connecting with Community

Looking ahead, Antronette and her team are eager to continue growing her business, and, while being mindful of covid-19 safety restrictions, looks forward to partnering with local groups to host events that uplift the community. Before the pandemic, Maestro Coffee House hosted art showcases for local high schools, and rented out their space to churches and other community groups. These types of events are key to Antronette’s vision for a business that functions as a hub for community networking, and are a great opportunity to show the youth what type of success is possible with the right mindset.  

Overall, Antronette says that her staff, her daughters, and the customers that have become regulars at the cafe are the highlights of her business journey. “I’m really blessed to be loved by my family and work family,” she says. “They’ve all taken ownership. You can’t ask for anything more than for employees to do that–that’s hard to come by.”

ICYMI: Small Business Success Series 2021 Highlights and Small Business Award Winners

October 29, 2021 | The California Capital Women’s Business Center’s second annual Small Business Success Series wrapped up today with the Small Business Awards & Recognition Ceremony. The series featured five days of business celebration, advice, and friendly competition. If you weren’t able to attend, check out the highlights below, and get excited for next year.

Monday 10/25: Get to Know Your Women’s Business Center Team

During this hour-long session, the counseling, program, and communications staff of the California Capital Women’s Business Center (WBC) introduced themselves and shared their “Top 5” tips and words of encouragement for entrepreneurs. 

Recurring themes included the importance of resilience, networking, and making use of free resources and services offered by California Capital FDC and other business development groups. To become a WBC client, click here


 

Tuesday 10/26: Small Business Owner Panel

The Small Business Panel featured entrepreneurs from a variety of industries in conversation with moderator and WBC business consultant Danielle Marshall. Panelists discussed their reasons for getting into business in their particular industries, the challenges they have overcome during the covid-19 pandemic, tips for keeping customers engaged, and their advice for aspiring business owners. Key takeaways included the importance of networking, the constant redefinition of “success”, and how large accomplishments can result from momentary failures. 

Click here to view the full panel


 

Wednesday 10/27: Pitch Competition Winners Announced 

The 2021 WBC Pitch Competition wrapped up on Wednesday, with five finalists selected for prizes ranging from $100 to $1000. The winners were: 

To learn more about each winner and tips for a successful pitch, watch the recorded session here.


 

Thursday 10/28: WBC Virtual Marketplace

The WBC Virtual Marketplace allowed small business owners to showcase their products and/or services to buyers and procurement specialists from boutique retailer Marshall Retail Group (MRG) and the Sacramento International Airport (SMF). 

The Virtual Marketplace featured six vendors, who are currently being highlighted on the California Capital website, (click here to view and get a head start on your holiday shopping!) and a live session during which representatives from MRG and SMF shared about upcoming opportunities and the process of doing business with them. 

View the full session here


 

Friday 10/29: Small Business Awards & Recognition 

The Small Business Awards & Recognition Ceremony capped off the week of celebrating the resilience and success of California’s small businesses. The title of Small Business of the Year was given to businesses across eight categories. Join us in congratulating the winners of the 2021 Small Business Awards! Click here to view the full awards ceremony.

 

Start-Up/Entrepreneur of the Year: Clutch

Founders: Anne Descalzo and Rachel Zillner
About: Clutch provides event management, project coordination, and staff management services. They connect organizations to the resources they need to achieve their goals including staffing, strategies, business services, and project management.

Website: clutchontracts.com

Community Engagement Business of the Year: Kaplan Solutions, Inc 

Founders: Glenn and Jill Kaplan
About: A small business focused on international trade and chemical distribution and expanded with the help of PTAC as an SB Vendor supplying Personal Protective Equipment (PPE), sanitizers, and disinfectants to State Agencies.
Website: kaplansolutionsinc.com

Small Business Community Impact Award: Resilient Families 

Founder: Jillian Van Ness

About: Resilient Families connects new and growing families through classes and discussion groups—outdoors and on Zoom—through touch, sound, and movement.

Website: growresilientfamilies.com

Small Business Expansion of the Year: Wear Your Love 

Founder: Jillian Lotz

About: Wear Your Love sells custom made wedding dresses all over the world via the internet. Each dress is made to order based on each bride’s measurements. Their gross sales grew significantly from $10,000 in 2015 to $550,000 in 2020. 

Website: wearyourlovexo.com

 
Veteran Owned Small Business of the Year: Words Unite Bookstore 

Founder: Ashley Booker-Knight 

About: Ashley Booker-Knight is a US Army Veteran and bestselling author. Words Unite Bookstore It is a traveling bookstore that operates as a pop-up bookstore that presents signed copies of books written by independent authors. She partners with AAFES Military Exchange to operate pop-ups.
Website: wordsunitebookstore.com 

Sustainable Small Business of the Year: All Events & Management Group

Founder: Lisa Montes

About: Formed to specifically benefit service, non-profit and local organizations that are community oriented. They pivoted during the pandemic to offer covid-safe events and support community organizations. 

Website: alleventsplus.net

Small Business Innovator of the Year: Kalbinur Tursunjan, owner of Deluxe Limousines LLC.

About: Kalbinur Tursunjan began working as a limousine driver, and at just was 22 years old, in March 2016 she took over ownership of Deluxe Limousines LLC from the previous owner. In that time, she has grown the business from one to four vehicles.  

Women’s Business Center Business of the Year: Connect Consulting Services 

Founder: Nora O’Brien

About: CCS consults with businesses to help them launch or enhance an emergency management program. They take a holistic approach to emergency management, business continuity and disaster recovery for organizations, businesses and government agencies.

Website: connectconsulting.biz

National Women’s Small Business Month Highlights The Unique Challenges and Achievements of Women-Owned Businesses

October 15, 2021 | October is National Women’s Small Business Month, dedicated to celebrating the progress made each year by women entrepreneurs and business owners while also reflecting on the particular barriers to success they face.

Megan Wyatt opened Wit and Whimsy Toys in Granite Bay, CA in November of 2020.

A woman-owned business is defined as an enterprise that is at least 51% owned and operated by one or more women. As national priorities have shifted in recent decades to create resources encouraging women to pursue business ownership, the impact of women-owned businesses on the American economy has steadily grown.

As of 2019, there were 13 million women business owners in the United States, up more than 31 times from 1972, when federal law still required male cosigners for women to take out business loans. In 2018 alone, woman-owned firms added nearly $1.8 trillion in, “sales, shipments, receipts or revenue,” according to the U.S. Census Bureau Annual Business Survey for that year.

LEVERAGING RESOURCES TO ADDRESS OBSTACLES

Constance Agee is the founder and owner of Agee Fashion Institute and a California Capital client.

Despite these gains, women in business continue to face unique challenges. Multiple reports cite that women business owners have a more difficult time accessing capital, and often set less ambitious goals for their business during the start-up phase compared to their male counterparts. To address these obstacles, the U.S. Small Small Business Administration (SBA) established the Women’s Business Center Program in 1988, designed to provide women with the resources and guidance to thrive in the world of business. Now, more than 100 Women’s Business Centers (WBCs) have been created across the U.S., with the California Capital WBC being designated in 2012. As business development resources increase in scope and the barriers to success for historically underserved groups are challenged, a more diverse and resilient business ecosystem is emerging.

As the stories shared during National Women’s Small Business Month reflect, women-owned businesses continue to strive for excellence and push themselves to new heights, uplifting their communities in the process. Businesses like Agee Fashion Institute, who create pathways to entrepreneurship for women interested soft product manufacturing; entrepreneurs like Allison Carlson, who leveraged resources to continue operating despite the pandemic; and founders like Megan Wyatt, who has turned her dream of owning a toy store into a business that quickly became a community staple. When education, guidance, and capital are made accessible to tenacious and capable women determined to achieve business success, the country as a whole benefits. 

FURTHER READING

Overcoming the Four Barriers Blocking Women Entrepreneurs, a SCORE webinar

35 Woman-Owned Business Statistics You Need to Know in 2021, Great Business Schools.Org 

How to Get Certified as a Women-Owned Business, US Chamber of Commerce

Association of Women’s Business Centers Annual Meeting: California Capital Business Counselor Charles Thomas Wins Advisor of the Year, WBC Director Sophia Kanaan Joins National Board of Directors

September 16, 2021 | Yesterday morning marked two significant achievements for the California Capital Women’s Business Center (WBC). During the annual meeting of the Association of Women’s Business Centers, Sophia Kanaan, Director of California Capital’s WBC, was inducted into the association’s Board of Directors, and Charles Thomas was announced as the winner of the Advisor of the Year award.

Sophia holds a Masters in Public Policy from McGeorge School of Law.

The Association of Women’s Business Centers (AWBC) is the leading non-profit that sustains the national network of Women’sBusiness Centers, bringing together more than 100 WBCs across the country. As a newly inaugurated board member, Sophia joins not only the largest, but the most diverse Board of Directors in the organization’s history. This new position will allow Sophia to build on her passion for connecting small businesses and entrepreneurs with the resources and mentorship crucial to their success, and to take her leadership to the national level.

Charles Thomas began working at California Capital in February of 2015.

Charles Thomas was named as the 2021 Advisor of the Year for his years of work helping hundreds of entrepreneurs and small businesses at various levels of maturity to achieve and surpass their goals. In her nomination statement, Sophia Kanaan noted that Charles’s determined service to his clients is grounded in his philosophy of the Three Ps: positivity, purposeful action, and paying it forward. Charles first began peer-to-peer mentorship as a teenager, volunteering as a peer counselor for elementary and middle school students in under-resourced communities, and has maintained his mission to uplift individuals from all walks of life. Eight other highly impactful business advisors were nominated from across the country, which speaks to the depth of expertise represented in the organizations that comprise the AWBC. 

The accolades received, as well as our accomplishments and commitment to small businesses are a testament to our WBC Director, Sophia Kanaan and her leadership,” says Deborah Lowe Muramoto, President and CEO of California Capital. “We just celebrated her sixth anniversary with California Capital, and I am so proud to congratulate her.” 

 “And, a very well deserved congratulations to Charles Thomas, our WBC Business Counselor,” Deborah continues.  “Thank you Charles for your true commitment to helping small businesses turn their dream of business ownership into a reality.” 

These achievements are a testament to the commitment that the California Capital WBC team makes on a daily basis to continue providing excellent guidance and service to California’s ambitious and hard-working small business community. 

Congratulations, Sophia and Charles!

California Capital PTAC Counselors Earn Small Business Innovation Research and Small Business Technology Transfer Training Certifications

September 8, 2021 | In a show of continued dedication to serving small businesses across the state with the highest quality technical assistance available, the California Capital PTAC has expanded its capability by certifying two of its counselors as trainers for the SBA-powered Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. As SBIR/STTR trainers, Alex McCracken and Ralph “Skip” Masters are now positioned to lead California Capital clients towards unique opportunities for business growth. 

     The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs are highly competitive programs that encourage domestic small businesses to engage in Federal Research/Research and Development (R/R&D) with the potential for commercialization. Through a competitive awards-based program, SBIR and STTR enable small businesses to explore their technological potential and provide the incentive to profit from its commercialization. By including qualified small businesses in the nation’s R&D arena, high-tech innovation is stimulated, and the United States gains entrepreneurial spirit as it meets its specific research and development needs.

     Central to the STTR program is the partnership between small businesses and nonprofit research institutions. The STTR program requires the small business to formally collaborate with a research institution in Phase I and Phase II. STTR’s most important role is to bridge the gap between performance of basic science and commercialization of resulting innovations. This expansion of our capabilities position the California Capital PTAC as a resource for organizations who are interested in navigating the intricacies of either the SBIR and/or STTR programs.

     “This accomplishment increases our ability as a team to respond to the needs of the PTAC clients and to train other team members as needed,” explained PTAC Director Ivor Newman, adding that SBIR/STTR Webinars will be added to the list of recurring PTAC Webinars

     To explore the SBIR/STTR programs, register with the California Capital PTAC  or stay tuned for virtual classes on the SBIR and STTR programs.

Ralph”Skip” Masters has worked with California Capital since 2019.

Alex McCracken joined the PTAC team in February of 2021.

With Support of Women’s Business Center, Megan Wyatt Built the Toy Shop of Her Dreams

For Megan Wyatt, owning and operating Wit & Whimsy Toys in Granite Bay, California has been a dream come true. Her first job was at a toy store when she was 16, and in the four years that she worked there, one of her major life goals was solidified: own and operate her own toy shop. Despite the hectic seasons–and the 12-hour shifts during the holidays–Megan never questioned her belief that it was the best job there is. For years, life circumstances and other career pursuits stood between Megan and business ownership. But a job loss at the beginning of 2020 caused her to reevaluate her path, and she turned to the Women’s Business Center (WBC) to figure out what it would take to make her dreams a reality. 

“I was lost for a little bit at the beginning of 2020,” explains Megan, who had previously been working as the marketing coordinator at an environmental firm. “But some friends own a store in a shopping center, and kept saying how great it would be if a toy store opened in the vacant spot next door.” 

Megan Wyatt founded Wit & Whimsy Toys in 2020, carrying out a longtime dream of business ownership.

 

Usually, Megan would answer the friendly encouragement with vague apprehension. “My response was always ‘maybe one day, maybe after I do xy or z’,” she says. “But every excuse I gave, they had a work around!” The possibility of starting a shop that focused on high-quality, educational toys, gadgets, and games for customers of all ages began coming into clearer focus. 

 

SEEKING GUIDANCE

Eventually, after receiving a recommendation from a friend to work with California Capital to explore the first steps of opening a business, Megan contacted the WBC and was connected with a business counselor. She began working with Charles Thomas, who has helped hundreds of clients across industries start or grow businesses. 

“[Charles] really went to bat for me,” says Megan. “He was instrumental in helping me create a business plan, and helping me determine what to consider to begin the process. I had no idea where to start.” 

Wit & Whimsy Toys opened their storefront in Granite Bay, CA, in November of 2020.

This was in July of 2020, and there was much to do. But working with Charles, as well as WBC Business Consultant Danielle Marshall, Megan spent the summer and early fall nailing down her business plan, learning cash flow analysis, and negotiating a lease for the storefront next to her friend’s shop. Early on in her entrepreneurial journey, Megan made the decision to “bootstrap” the business, meaning she would build it up without taking out loans or securing outside funding. Through personal investments, she and her husband were able to secure a storefront and build up their inventory for a grand opening at the beginning of the holiday buying season. 

They opened the week before Thanksgiving of 2020, and their customer base caught on quickly. “I think our biggest accomplishment so far is the customer base we have built. I was really surprised by our sales last Christmas, despite only having been open for six weeks,” Megan says, reflecting on the last nine months. 

 

STEADY GROWTH, HOPES FOR EXPANSION

Continuing to work entirely off of revenue and personal investments, Megan and her husband have doubled the inventory of Wit & Whimsy Toys, and made significant improvements to the store front. The customers notice, Megan asserts, and they continue to be the driving force of the business. 

Wit & Whimsy Toys has doubled their inventory since opening in Fall of 2020.

“We have such a great community of supporters,” she says. “They have helped us partner with Little League teams and local schools for partnerships, and any time they share us on social media, it results in a big new batch of customers.” 

Moving forward, Megan’s immediate goal is to hire new staff. She currently runs the shop 7 days a week with help from her husband, and knows that extra support will be needed entering into the holiday season. Five years down the road, she hopes to be able to upgrade to a storefront with more square footage. 

Little over a year ago, Megan Wyatt began building her business plan from the ground up, taking advantage of the free resources available through the WBC–and thanks to her determination and this strategic partnership, there is now one more small business serving its community.  

The 5 Cs of Credit: What They Are, and How Lenders Use Them

Getting a small business loan is no small feat. It takes organization, foresight, and the ability to be realistic about business objectives–even if you are maintaining ambitious goals. But the need for a capital infusion is something that most business owners run up against during their business journey: according to Fundera, 43% of small businesses across the U.S. applied for a loan in 2020

For entrepreneurs and business owners looking to access financial services, knowing what lenders look for in loan applicants is key. Specific criteria can vary based on the type of lending institution one is looking to work with, but most lenders determine the loan readiness of a potential borrower by looking at The 5 Cs of Credit. This method incorporates both qualitative and quantitative aspects to determine creditworthiness–leading to a well-rounded, contextualized profile of a business. 

So what are The 5 Cs of Credit, and how does a mission-based lender like California Capital use them when working with clients in need of a loan? 

CHARACTER

The applicant’s credit history  

An applicant’s history of loan repayment or defaults is a major factor in determining creditworthiness, and in many cases is considered the most comprehensive element. Lenders will look at an applicant’s credit report, which is produced by one of three major credit bureaus: Equifax, Transunion, or Experian. Credit scores–a number produced by an institution like FICO rating an individual’s credit health–are used by lenders to help evaluate a borrower’s creditworthiness, but the full credit report is essential. Often, mission-based lenders like California Capital take a more comprehensive approach. 

“California Capital does not have a minimum credit score. We are more interested in understanding the story behind the credit issues of a borrower,” explains Judy Fletcher, California Capital’s Chief Lending Officer. “In other words, we offer the borrower the opportunity to explain the situation that led to a less than healthy credit score and what [they are] doing to improve their credit standing.” 

While mission-based lenders take a holistic view of applicants’ credit histories, Ms. Fletcher cautions that there are standards. “If there is an extensive number of late payments, collection accounts, or charge offs, then we may not be able to approve a loan request.”

In addition to keeping records and documents as organized as possible, business owners preparing to apply for funding should take care to address credit issues to the best of their ability before applying. 

CAPACITY

DEBT-TO-INCOME RATIO 

Also referred to as “cash flow”, capacity looks at whether a business has the capacity to handle debt, in the form of a new loan, based on their income. Will the business have sufficient cash flowing in every month to cover loan payments? 

Historical cash flow is important for most lending institutions. Traditionally, most banks want the cash flow existing businesses over the previous three years to have a ratio of 1.25. California Capital’s underwriting guidelines allow for a 1.0 cash flow ratio. 

Unlike most banks, Ms. Fletcher points out, California Capital will consider applications from start-up businesses–not just established businesses. “[We] look to how prepared the borrower is in regard to the business plan and projections. Is the business plan well thought-out, complete and [does it]explain the ‘why the business, why now and why me?’ questions of a solid business plan,” she says.  

Along with working with a business counselor to ensure their business plan and financial projections are pristine, start-ups who are new to their industry should make sure they know the difference between a balance sheet and a Profit & Loss statement–also known as an income statement–to accurately determine their capacity.  

CAPITAL

THE BORROWER’S CONTRIBUTION 

Applicants are expected to contribute funds separate from the loan into their businesses, a contribution called an “injection”. This is essentially the cash–“capital”–put towards a potential investment by the applicant. When borrowers have what is called “skin in the game”, lenders consider them to be less likely to miss loan payments. 

This means that if a business owner is applying for a loan to purchase, for example, a new food truck for their restaurant business, they will need to invest a certain percentage towards the total cost, as a down payment. Most lenders will require at least a 20% injection in the business, while California Capital allows for a 10%-20% injection depending on how much the applicant has invested in the business already. (Factors such as industry experience and credit history also affect a lender’s ability to be flexible with cash investment requirements). 

For potential borrowers looking to strengthen their ability to contribute towards an investment, Ms. Fletcher’s advice is straightforward: save your money, as well as any receipts or invoices for business spending, as they could count towards your contribution. 

COLLATERAL

A TANGIBLE ASSET TO BACK A LOAN 

To ensure against a complete loss, most lending banks require some tangible asset to be taken as collateral. This could be land, property (such as a vehicle or other physical capital), or residence. To ensure equitable access to financial services, California Capital approaches collateral slightly differently.  

“Many of our borrowers do not own homes or have collateral they can pledge, which is why they come to us for financing,” explains Ms. Fletcher. California Capital does require, at minimum, a UCC-1 filing on business assets. “If we are financing a truck or a piece of equipment with a cost or value that exceeds $5,000, we will take a lien on that equipment or truck.” That is fairly standard practice. 

“But if, for example, the loan is for working capital (salaries, utilities, marketing, advertising, lease payments), and there is assets to take as collateral, then California Capital will still offer a loan assuming the business demonstrates the ability to repay the loan and other of the 5 Cs of Credit are met (i.e. industry experience, cash contribution, healthy credit).”  

One way in which California Capital operates loan guarantees similarly to traditional lenders is that any business owner who has 20% or more ownership interest in the company must personally guarantee the loan–meaning they promise to pay back the loan if the business fails. 

CONDITIONS

DETAILS OF THE LOAN AND ITS PROPOSED USES

The details of a loan, such as the interest rate and amount of the principal amount, can be affected by the conditions of a business, the industry, and the economy. This can also be the proposed uses of the loan (i.e., if it is intended to be used on specific physical capital), and is influenced by the applicant’s preparation. 

“We [also] take very seriously the experience a borrower has in the industry, how prepared they are in asking for a loan, the types of training they have taken, if they’ve reached out for technical assistance when needed, who they have on their team –CPA, bookkeeper, attorney, business advisor,” explains Ms. Fletcher. 

KEY TAKEAWAYS

While all lending institutions approach The 5 Cs of Credit a bit differently, applying for a loan is a thorough process. Potential borrowers should be ready to provide detailed documentation, but should also be hopeful about the opportunities available to them. Criteria are strict, but resources are available. California Capital considers all applications, whether start-ups or existing businesses, and does not restrict lending to particular industries. 

Any entrepreneurs ready to take the next steps towards loan-readiness should connect with a business counselor, or attend one of the Women’s Business Centers free webinars.  

Highlighting Business Progress: How California Capital Courses Can Set Entrepreneurs on the Path to Success

When assessing the progress a business owner has made toward their goals—whether they are aiming to start a new business, franchise an existing one, bid on government contracts, or anything in between—California Capital’s business counselors and consultants ask them about their recent achievements. What steps have they taken that have put them closer to their definition of success, and what results have they seen? 

Last month, the California Capital blog featured an article introducing the winners of the first-ever Startup to Success Pitch Competition. Since completing the Startup Generator to Success accelerator program offered through the Women’s Business Center, participants have put their entrepreneurial education to use and many have already reached turning points in their business journey. Progress looks different for every entrepreneur, depending on their goals and business type—and Startup Generator alums are no exception. Some have seen results in the form of entering into negotiations to lease the perfect spot for a flagship cafe; others have successfully pitched their non-profit to secure sizable grant funding, or have begun networking with powerful players in their industry. (The Startup Generator to Success accelerator program is back starting on July 30th. Click here to learn more).

Because success and the steps it takes to achieve depend on a variety of factors, California Capital’s programs cater to the specific needs of entrepreneurs, business owners, and leaders. There is no one-size-fits-all approach to entrepreneurship, so individualized education, counseling, and guidance is key to developing California’s small business ecosystem and ensuring that entrepreneurs from low and middle-income communities have the same opportunities.

Ernestine Winston Puts Sewn Products Training and Entrepreneurial Education To Use For Two Business Ventures

Well over a year into the COVID-19 pandemic, Ernestine Winston is on an entrepreneurial journey she never envisioned for herself. With over ten years of experience as an independent hair stylist, Ernestine is now on a dual mission: she is growing her styling business, while also building a new enterprise offering textiles and other products with custom designs—and several Women’s Business Center courses have played a key role in setting her on that path. 

Ernestine Winston has been an independent hair stylist since 2009.

Creative by nature, Ernestine Winston had long dreamed of being able to provide for herself and her family through self-employment. “I’ve had a job since I was 14. I always worked for someone else because the security of a steady paycheck was important,” she explains. “But I always wanted to be my own boss.”

STEPS TOWARD SELF-EMPLOYMENT

Ernestine began chipping away at this goal in 2009, attending cosmetology school at night, while maintaining a full-time corporate job and raising three children, aged 10, 11, and 13. After graduating, Ernestine did hair part time and built a client base while working various full-time jobs, including two years teaching sales classes at the cosmetology school she had attended. Eventually, a full-time job at ULTA Beauty led to a 5-year hiatus from independent styling, due to the possibility of conflict of interest—but when ULTA shared the news of company-wide layoffs in October of 2020, Ernestine took it as an opportunity. 

“I signed up for the [Women’s Business Center’s] Entrepreneurship Empowered course with the intention of getting a running start at self-employment,” explains Ernestine, who first discovered California Capital’s services as a manager at ULTA looking to improve her managerial skills. “[The instructor] Natasha Palumbo helped me set up a business checking account, build a business plan, and basically get prepared to run a business.” 

SEWN PRODUCTS TRAINING OFFERS PATHWAY TO ENTREPRENEURSHIP

Around the same time that Ernestine was taking the steps toward full self-employment through styling, another business opportunity was percolating. In September of 2020, Ernestine enrolled in the Sewn Products Manufacturing Training course offered by Agee Fashion Institute through the WBC. Knowing how to sew personal protective equipment (PPE) such as masks and hospital gowns seemed like a good way to earn supplemental income, says Ernestine, if subcontracting opportunities 

Bags with a custom design by Ernestine.

ever became available. But the skills she gained in the 4-part course—sewing, cutting, reading and creating designs—dovetailed conveniently with another “pandemic-project” she had recently started. 

“While we were stuck at home, I had started dabbling with my husband’s heat-press, mostly pressing vinyl designs onto t-shirts,” says Ernestine. “It unleashed a new side of my creativity.” As she got more comfortable with the press, Ernestine began taking orders from friends, and applying what she had learned during the Sewn Products Training. Being able to create and manufacture designs from scratch—including scrunchies and hair bonnets—has allowed her to create products that are made with high quality material and fully customizable, creating a competitive edge over similar businesses who print on mass-manufactured textiles and positioning her to operate at a higher price point.

Ernestine went on to take advanced prototyping courses at Agee Fashion Institute, and now works as a trainer for the same Sewn Products classes that set her on this new avenue to self-employment. Ernestine is quick to point out that, prior to the first course she took, she had never touched a sewing machine. Now, not only has she gained employment as a sewn products instructor, but building her

Ernestine’s self-designed scrunchies.

technical manufacturing skills has been key to her entrepreneurial inspiration. “Now I know how to take an idea, turn it into a prototype, and create a product I can sell. I am always thinking of new skills or processes I can incorporate to make manufacturing easier or create more unique products.” 

ENTERING THE STARTUP LANDSCAPE

With a strong manufacturing skillset, Ernestine set out to develop her business acumen, signing up for the Women’s Business Center’s first Startup to Success Generator series. During the 16-week Startup to Success series, Ernestine joined a cohort of aspiring entrepreneurs and worked with instructor Natasha Palumbo to develop a business plan, position financial projections, and prepare for the competition of the startup ecosystem. 

“What I love about [Ernestine] is her eagerness to learn and her ability to execute on what she has learned. She is a lion! And a very talented one at that,” explains Natasha Palumbo, who has continued to work with Ernestine since the course concluded and provided key insights on how to manage the growth of both of her businesses. “And though this journey hasn’t been the easiest, she has continued to show up week after week and put in the work. There is no stopping Ernestine.” 

When the course wrapped up in mid-June, Ernestine joined her cohort in a Pitch Competition, putting to use the pitch deck she created and getting a first look into what the process of securing funding will look like. 

“She truly shined during the pitch competition,” says Natasha. “Her energy was by far the best of the bunch and she gave an incredible pitch. 

Starting and operating a business takes remarkable resilience and patience, but Ernestine is optimistic that the services she offers will continue to pay off. “This is the first time that I know for certain I will be able to have an income just working for myself,” Ernestine explains. Her immediate focus now is creating a high-quality website for her design business that streamlines the ordering and customization process for customers. Further down the road, she says, her goal is to find a brick and mortar location from which she can operate both of her businesses. But for now, she continues to research and learn about the business landscape and let her creative side get the best of her as she dreams up new ways to put her manufacturing skills to use.

image_pdf