Building a Lasting Brand: Exploring a Refresh vs. Rebrand

Event Details

Building a Lasting Brand: Exploring a Refresh vs. Rebrand

Revamping your organization, company, or business can feel daunting. How do you know when it’s time to update the logo, marketing materials, website, etc? And more importantly, how will your audience react to these changes? Which aspects of your brand truly resonate with your audience? Should you start from scratch or retain some elements? Uptown’s here to tackle these questions head-on!

We’ve found a simple metaphor to explain the difference between a refresh and a rebrand: think of a brand refresh as a touch of Botox and a full rebrand as a complete facelift. Curious to learn more about what this means and how it can benefit your brand? Come on over, and let’s dive into it together.

We’ll also touch on why branding is important, and the key elements that make up a brand: tone, voice, personality, mission, vision, and values.

Presented by Uptown Studios

Register Here!


“The Women’s Business Center is funded in part by the U.S. Small Business Administration”


May 31, 2024
1:00 pm - 2:30 pm