Testing Business Ideas

Event Details

Testing Business Ideas

Building on the best-selling Strategyzer books, David J Bland and Alex Osterwalder curated a list of experiments for people who are stuck Testing Business Ideas. They identified three major themes from design thinking and applied them to rapid experimentation. Desirability describes whether or not people want the solution.

Viability addresses if you can create a sustainable business with the solution. Feasibility dives into the steps to run the infrastructure. In this talk, David will describe the principles behind Testing Business Ideas and facilitate an interactive session on sequencing experiments.



David Bland, CEO and Founder of Precoil

David helps people test business ideas. He’s the co-author of Testing Business Ideas with Alex Osterwalder. David pioneered GE FastWorks with Eric Ries, coached emerging product teams at Adobe and even helped Toyota apply lean startup practices. Before his transition into consulting, David spent over 10 years of his career at technology startups. He stays connected to the startup scene through his work at several Silicon Valley accelerators.


  • 30 Minutes – Why test your ideas – Advanced business model generation – Identifying risk with assumptions mapping – Discovery vs Validation experiments
  • 15 Minutes – Experiment sequencing exercise
  • 15 Minutes – Q&A with the attendees


    • **Upon completing registration, you will receive a confirmation email in which the link to join the Zoom sessions will be located. Please be sure to scroll down to find the link**

REFERENCE LINKS: Testing Business Ideas: https://www.amazon.com/Rapid-Testing-Business-Ideas-Customer/dp/ 1119551447


Register Here!

“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”


June 22, 2023
11:00 am - 12:15 pm