Social Media & Branding
Creating a strong brand for your business is an important pathway to success, but “branding” can seem mysterious and challenging. During this webinar, you will learn techniques for using social media to build your brand, including:
– Choosing your aesthetic (logos, fonts, and colors) to create a brand guide.
– How your brand aesthetic can reflect your business mission and values.
– How to use resources like Canva to create brand content
– The basics of popular social media platforms, and strategies for engaging your audience (including how to use hashtags!)
Stephanie Madesh is an entrepreneur who has launched multiple successful brands in design and fashion, including Kalon Clothing and Impressions, LLC. With a degree in Entrepreneurship from Babson College, Stephanie’s passion for business began early when she started her first business at just 12 years old. With years of experience in building trust with her clients through savvy social media engagement and creative, memorable branding, Stephanie shares her knowledge so that other small business owners can build towards success.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Sacramento Valley SBDC at [email protected] or (916) 655-2100.
“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”
August 9, 2023
11:00 am - 12:00 pm