Strategic Marketing for Small Business Session 2: Find your Unique Value Identifier to Make your Business Stand Out!
Have you thought about how many businesses are offering something similar to your products and/or services? Do you know what makes your business special? If you do, are you letting everyone know about it?
At the end of this hands-on workshop, you will go back to your office with a clear idea of what makes your business UNIQUE! Together we will analyze:
· What are your product/services characteristics.
· What are the additional benefits that you can offer.
· What are your main competitors’ strengths and weaknesses.
Through this class, you will be able to find what are the opportunity areas in the market.
We will also take a look at what products/services are not being offered and how can you use your products’ characteristics and benefits to be the best! Let’s have a big company mindset!!!
About our speaker:
Andrea Fruchier is a Strategic Marketing Specialist with over 10 years of experience as a marketing, communication, and design director. She has work from non-profit organizations to huge multinational corporations. In 2018 she founded Mandala Marketing with the vision of “Create a fairer distribution of wealth in our society by encouraging people to use their knowledge and skills to create and grow their own business, doing what they love and managing their time and priorities to find the perfect balance in their lives.”
July 19, 2019
9:30 am - 11:30 am
California Capital Women’s Business Center
1792 Tribute Rd #270
Sacramento, CA 95815
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