Search Engine Optimization – Understanding the Basics and Using it to Attract Your Audience

Take the mystery out of SEO (Search Engine Optimization) by learning how you can use this important skill, which is growing in popularity by the day. SEO can be applied to everything, from content creation on social media to growing your website traffic – so now it is time for you to learn more about it! In this webinar, we’ll review the basics of SEO, explain the method to ensure your content is visible, and learn how to complete basic SEO research. Lastly, we’ll take everything we learn and go over how you can apply the principles to boost your business’ visibility online helping to welcome more organic website traffic and grow your social media channels.

Instructor Bio: 

Celia Surridge is the Marketing & Communications Manager at the Better Business Bureau serving Sacramento & Northeast California. With more than 15 years of experience in the marketing industry, Celia is currently working towards her MBA and loves to share her experience through teaching as often as she can. She and her husband are avid Sacramento King’s fans and enjoy frequent trips to FairyTale Town with their opinionated toddler.