Sales and Marketing Concepts

Event Details

Sales and Marketing Concepts

This workshop will identify key concepts and techniques for developing an effective sales and marketing strategy. Drawing from extensive real-world sales and marketing experience and the social sciences, instructor Victor Johnson will provide insight into proven business development theories like thrasher, carrot, and trapline marketing. You will learn how the basic practical approaches to gaining new customers and revenue streams.


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February 5, 2019
9:30 am - 12:30 pm


California Capital Women’s Business Center
1792 Tribute Rd #270
Sacramento, CA 95815
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