Marketing Your Business for Government Contracts 101

Event Details

Marketing Your Business for Government Contracts 101

Instructor: James D. Aldea, California Capital APEX Accelerator Procurement Counselor.

California Capital APEX Accelerator offers a 90-minute hands-on workshop focusing on the Why, How, and to Who you should market your business in particular, the product and/or service you are providing. The instructor will provide specific information as to why you should be marketing your product/service, how to market your product/service, and to what particular entity it should be marketed.

Marketing is an essential role in that a relationship must be established between the customer and the buyer in order to do business with each other. The information must be researched, gathered, analyzed, and interpreted in order for a business to decide who to market to and how to accomplish it. Communication on what you have to offer and who wants it will be discussed in order to gain a favorable impression and ultimately a contract to provide your product/service.

In this workshop, we will discuss the following:

1. Define Marketing

2. Discuss the product/service that you will be marketing

3. Show you how to perform market research

4. Discuss who you should market your product/service to

**This is a hybrid event, offered in-person and online. Upon registration, you will receive an email with the Zoom link to join virtually**

Register Here!