Event Details
Defining Your Target Market to Improve Marketing Efforts
What you will learn:
- What is a target market
- Why do I need to define my target market
- How to identify who is your target market
- How to select the best communication tools based on my target market
- How does my target market affect my budget
Why this is important:
In this workshop, you will create your ideal customer/client profile, which will help define the best promotional activities for your business and how to be more assertive, investing your marketing budget to generate a higher return from your investment!
**Upon completed registration, you will receive a confirmation email in which the link to join the Zoom sessions will be located. Please be sure to scroll down to find the link**
About our speaker:
Andrea Fruchier is a Strategic Marketing Specialist with over 10 years of experience as a marketing, communication, and design director. She has work from non-profit organizations to huge multinational corporations. In 2018 she founded Mandala Marketing with the vision of “Create a fairer distribution of wealth in our society by encouraging people to use their knowledge and skills to create and grow their own business, doing what they love and managing their time and priorities to find the perfect balance in their lives.”
“The Women’s Business Center is funded in part by the U.S. Small Business Administration”
Date/Time
January 19, 2022
9:30 am - 11:00 am