Creating Your Brand Message

Event Details

Creating Your Brand Message

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In this training, you will learn how to develop a structure for your brand’s message and story. Learn how you can create a story for your company that your customers connect with.

• Your brand message is why your customers choose your business versus a competitor.
• With crowded markets and businesses offering similar products, consumers no longer just choose a company because of what it sells, they choose a company because of what it represents.
• The brand message is how a customer connects and identifies with an organization when making purchasing decisions.

“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”

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