Creating Your Brand Message
In this training, you will learn how to develop a structure for your brand’s message and story. Learn how you can create a story for your company that your customers connect with.
- Your brand message is why your customers choose your business versus a competitor.
- With crowded markets and businesses offering similar products, consumers no longer just choose a company because of what it sells, they choose a company because of what it represents.
- The brand message is how a customer connects and identifies with an organization when making purchasing decisions.
“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”
April 8, 2021
10:00 am - 11:00 am