Session 3: Define your Target Market to Make Better Marketing Investments!
Have you invested money and time in marketing tools such as websites, promotions, advertising, or social media and you don’t see any return on investment from it? Have you felt overwhelmed by not knowing how to communicate assertively with your customers?
At the end of this hands-on workshop, you will go back to your office with a clear idea of who is your Target Market and where you should place your marketing efforts to attract them to your business. Together we will find:
· What are their socioeconomic and demographic characteristics.
· Their personality type as consumers.
· What are your Target-market’s needs and desires.
Once you have a more focused and clear vision of who is looking for your products/services and what they want, you will be able to select the right communication tools to reach them. In this way, you will be able to invest your marketing budget more assertively. Let’s have a big company mindset!!!
About our speaker:
Andrea Fruchier is a Strategic Marketing Specialist with over 10 years of experience as a marketing, communication, and design director. She has work from non-profit organizations to huge multinational corporations. In 2018 she founded Mandala Marketing with the vision of “Create a fairer distribution of wealth in our society by encouraging people to use their knowledge and skills to create and grow their own business, doing what they love and managing their time and priorities to find the perfect balance in their lives.”
July 26, 2019
9:30 am - 11:30 am
California Capital Women’s Business Center
1792 Tribute Rd #270
Sacramento, CA 95815
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