From Basics to Brilliance: A Small Business Marketing Bootcamp

Event Details

From Basics to Brilliance: A Small Business Marketing Bootcamp

Join us for a fun & exciting marketing series!

• When: Every Wednesday from 10 am – 12 pm, starting March 19th
• Where: 1792 Tribute Rd, Ste 270

Series Dates:

• Wednesday, March 19th
• Wednesday, March 26th
• Wednesday, April 2nd
• Wednesday, April 9th
• Wednesday, April 16th

Week 1 – Small Business Marketing 101

Learn the fundamentals of marketing tailored specifically for small businesses. This session will cover key concepts, including understanding your target audience, identifying your unique value proposition, and choosing the right marketing channels for your business. Gain the foundational knowledge to market your business effectively without breaking the bank.

Week 2 – Creating a Basic Marketing Plan
A solid marketing plan is essential for business growth. In this workshop, you’ll learn step-by-step how to create a simple yet effective marketing plan. From setting goals to mapping out strategies and tactics, you’ll leave with a framework you can implement immediately to guide your marketing efforts.

Week 3 – Content Marketing with ChatGPT and AI
Discover how to use AI tools like ChatGPT to streamline your content marketing efforts. This session will explore how to generate ideas, create engaging content, and automate routine tasks. Whether you’re new to AI or looking to enhance your existing skills, this class will equip you with practical tips to save time and boost creativity.

Week 4 – Social Media Strategy
Social media can be a game-changer for small businesses when approached strategically. Learn how to develop a social media strategy that aligns with your business goals, identify the platforms that work best for your audience, and create a content calendar that keeps your messaging consistent and engaging.

Week 5 – Understanding Analytics and Measuring Your Success
Analytics are the key to understanding the effectiveness of your marketing efforts. In this session, you’ll learn how to interpret data from tools like Google Analytics and social media platforms, set measurable goals, and use insights to make informed decisions. Take control of your marketing ROI with confidence!

REGISTER HERE

Taught by Celia Surridge

Celia Surridge is the President and CEO of Capital Valley Marketing, where she and her team help Sacramento’s home-service businesses grow through Local SEO, Content Marketing, and Growth Marketing Support—all without relying on paid advertising. With over a decade of experience in marketing and business consulting, Celia has a passion for building sustainable strategies that foster real connections and drive lasting growth.

Based in Carmichael, Celia enjoys life with her husband, child, and two cats. When she’s not helping businesses thrive, you’ll find her painting, binging True Crime and enjoying family time.

“The Women’s Business Center is funded in part by the U.S. Small Business Administration”