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Small Business Technology Webinars

Presenter Bio: Bob Hollis

Technology Series
Web Development Series

Descriptions

Technology Series

Ecommerce for Small Business
Brick and mortar retail sales are experiencing a steep decline while online sales experience record growth.

This webinar will review the top ecommerce platforms and a variety of options to monetize websites.

Attendees will learn the process and cost to set up an ecommerce and payment system for less than $10 per month in total costs and how to leverage social media platforms and search engine optimization to grow online sales.

Online Privacy and Security for End Users

Smart phones, Tablets, Computers, and other connected devices make our lives much more convenient, but they can also be portals for hackers, spies, advertisers, blackmailers, and thieves (aka Black Hats). These days anybody can purchase software for less than $10 that can track all of your keystrokes, turn on your webcam and microphone in your home or office, track your location through your phone, or use your computer to launch an attack on any website without your knowledge. This workshop will include video demonstrations of basic hacks and discuss tools and techniques to help keep the black hats out of your devices, homes, and bank accounts.

Free and Open Source Software for Businesses

Open-source software (OSS) is computer software with source code made available through a license in which the copyright holder provides the rights to study, change, and distribute the software to anyone and for any purpose.

Estimates are that open source software saves consumers approximately 60 Billion Dollars per year.

Learn how to adopt open source software in your business to reduce cost and increase technological freedom to innovate.

Website Development Series

Session 1

Orientation session at California Capital with simulcast via webinar.

Session 2

Introduction to Content Management Systems, the platforms that make it all so easy!

Session 3

Features and Functions – Adding features and functions using free plugins

Session 4

Theme Design and Implementation – Designing or Downloading Free Themes for your website

Session 5

eCommerce – Learn how to generate revenue through a multitude of options

Session 6

Search Engine Optimization, Analytics, Free and easy AI tools  – You can’t manage what you don’t measure!

Session 7

Digital Outreach and promotion including Social Media, Newsletters, Bots – Create or identify an audience and get the word out!

Session 8

Review session at California Capital with simulcast via webinar. – Overview of course and Q & A

 

Disclaimer: Opinions expressed by the presenters do not necessarily reflect the policies or recommendations of California Capital.

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