The Brand Audit: Identify What’s Working, What’s Not, and What’s Missing

The Brand Audit: Identify What’s Working, What’s Not, and What’s Missing

This in-person workshop is designed to help small business owners evaluate the effectiveness of their existing brand through a guided, hands-on audit.

We’ll walk through a clear framework to assess what’s working, what’s unclear, and what might be missing across visual identity, messaging, and client experience.

Each participant will complete their own brand evaluation during the session and leave with personalized next steps to strengthen their brand, improve consistency, and build more trust online.

About the instructor:

Abigail Moyal is the founder of Zema Marketing, a digital marketing company focused on helping small businesses build brands that actually grow their business—not just look good online. With a background in psychology and business, I bring a strategic lens to branding, content, and digital visibility. I’ve worked with wellness providers, medical professionals, and service-based entrepreneurs to clarify their messaging, strengthen their presence, and connect more effectively with the people they serve.

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“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”

Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the Women’s Business Center to discuss your needs