How to Set Business Goals That Actually Get Done

How to Set Business Goals That Actually Get Done

A practical execution framework for the year ahead

Setting goals is easy. Following through is where most people get stuck.

This 60-minute strategy webinar is designed for business owners, entrepreneurs, and leaders who want to stop setting goals that sound good—and start achieving goals that actually move their business forward.

Instead of relying on motivation or willpower, you’ll learn a proven execution framework that helps you narrow your focus, identify the actions that create results, track progress simply, and stay accountable week after week—even when life gets busy.

In this webinar, you’ll learn how to:

• • Identify a strategy to set goals, so you stop spreading your energy thin and start making meaningful progress

• • Shift your focus from outcomes to weekly actions that drive results, so you always know what to work on next
  • Create a simple progress tracker that keeps you engaged and consistent without overwhelm

• • Build a weekly accountability rhythm  that helps you follow through, course-correct quickly, and maintain momentum throughout the year

Why this approach works

Research shows that goals fail most often due to lack of clarity, lack of consistent action, and lack of accountability—not because people don’t want success badly enough. This framework bridges the gap between intention and execution by giving you a repeatable structure you can use for any business goal.

By the end of this session, you’ll walk away with:

• One clear business goal for the year
• Weekly actions you can realistically commit to
• A simple system to track progress
• An accountability structure that supports long-term success

Whether your goal is to grow revenue, increase visibility, improve systems, or reclaim your time, this webinar gives you a clear, doable path forward—without hustle, pressure, or burnout.

Perfect for:
Entrepreneurs, solopreneurs, coaches, consultants, and leaders who want focus, follow-through, and real results.

**Upon completing registration and payment, you will receive a confirmation email in which the link to join the Zoom session will be located. Please be sure to scroll down to find the link** 

River Easter is an international business and Life Coach. She is a certified life mastery consultant with a master’s degree in organizational development and a certification from MIT on neuroscience for business leaders. She is a practicing student of nonviolent communication and emotional intelligence.

She is a sought-after speaker and a best-selling author..

River helped create environmental policy at a national level, and she has worked for private, nonprofit, and government sectors in process improvement, strategic planning, stakeholder collaboration, and facilitation.

For over 20 years, she has studied transformation success principles and human potential. Taking an integrated, holistic approach, River combines her life experience and broad background of studies with academic theories in systems thinking, emotional intelligence, consciousness hacking, and neuroscience.

She loves to learn and is a voracious reader. She also loves travel, horses, nature, pickleball, cycling, water, and nature. She is married and lives with her husband in Northern California.

“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”

Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the Women’s Business Center to discuss your needs