Video Marketing 101: Communicate With Your Clients Through Video

Video Marketing 101: Communicate With Your Clients Through Video

Video isn’t just a trend in business—it’s your most powerful tool to build trust, tell your story, and stay top of mind. But most business owners don’t know where to start. This workshop will show you exactly how to create simple, effective videos that resonate, with zero overwhelm.

What You’ll Learn:

• Plan what to say—without sounding scripted or salesy?
• Use gear you already own (or affordable tools you can get today)?
• Capture professional-looking videos even if you’re not tech-savvy?
• Edit with beginner-friendly tools to polish your content?
• Ask the right questions to get natural, persuasive video testimonials?
• Follow a proven 90-second testimonial framework?
• Use our plug-and-play checklist to record with confidence

Why This Matters:
You might be:

• Overthinking what to say on camera
• Avoiding video because it feels hard or awkward
• Unsure how to turn your video ideas into actual content
• Sitting on a goldmine of happy clients but not capturing their stories

Let’s change that.

The 3 Big Mistakes Most Businesses Make:

• They try to wing it—no plan, no structure
• They assume they need fancy gear (you don’t)
• They leave testimonials and social proof up to chance

We’ll show you how to fix each one—and build a system you and your team can run with.

What You’ll Walk Away With:

• A clear plan for your first (or next) client-facing video
• A ready-to-use video checklist + testimonial script
• A framework for creating consistent, trust-building video content
• A toolkit of gear and software you can start using today
• Real-life examples and group feedback on your video ideas

This Is For You If:

You sell a product or service and want to boost trust
You know video is important, but feel stuck or unsure how to begin
You want more authentic marketing that speaks for itself
You’d love a simple video system your team can use, too

Save Your Seat
Space is limited. Bring a team member, your co-founder, or your marketing lead.?This hands-on workshop will give you the tools—and the confidence—to make video a core part of your marketing.

Let’s turn video into your voice.?Let’s help your business get seen, heard, and trusted.

Presenter: Marketing Director Catarina Monnier, Flow Online Marketing

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“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.”

Reasonable accommodations for persons with disabilities and/or limited English proficiency will be made if requested at least two weeks in advance. To request accommodation or language assistance, please contact the Women’s Business Center to discuss your needs