Beyond the Numbers
For Anita Johnson, money has never been just about dollars and cents. Early in her career as an accountant and tax professional, she noticed a pattern that spreadsheets alone could not explain. Many individuals and professionals struggled with finances not because they lacked information, but because their decisions were shaped by history, emotions, and deeply rooted beliefs about money.
Those themes weren’t just professional observations. After navigating her own divorce and rebuilding her financial life from the ground up, Anita realized there was a deeper piece missing in traditional financial education: the human side of money. That realization became the spark for Anita R. Johnson and Associates, a business dedicated to helping people understand not just how to manage money, but why they make the choices they do.
Turning Experience Into Empowerment
At Anita R. Johnson and Associates, Anita works one-on-one and in groups to help people build financial confidence that sticks. Her work centers on financial behavior, helping clients identify patterns, understand their origins, and make intentional changes aligned with their goals and values.
Rather than offering quick fixes, Anita focuses on sustainable behavior change. Through workshops, group programs, speaking engagements, and written work, she supports people as they examine long-standing habits, rebuild confidence, and develop healthier relationships with money, particularly during periods of transition or growth.
Strategic Support Along the Way
As her business continued to grow, Anita sought guidance from the California Capital Women’s Business Center (WBC). Through one-on-one advising with WBC Business Counselor Charles Thomas, she received support in refining her pricing structure, clarifying her service offerings, and communicating the value of her work more effectively.
“The Women’s Business Center offers real value, and if people use the services properly, they can learn an incredible amount without having to pay two arms and five legs.”
Her WBC involvement didn’t stop at receiving counseling. Anita also taught a few WBC workshops which increased her visibility and helped reconnect her with individuals and professionals who had previously worked with her. “People I hadn’t seen in years showed up at the class because they saw my name,” she recalls. “That brought them back into my fold.”
Continuing the Mission
Today, Anita continues to expand her impact through workshops, speaking engagements, and authorship. Her book, The Financial Erudition of African Americans, Part 1, explores the historical and cultural foundations of financial behavior within the Black community. The book reframes commonly misunderstood financial habits and prepares readers to break generational cycles and build long-term, intentional wealth.
Financial Erudition of African Americans, Part 1 is now available for purchase on Amazon here:
➡️ https://www.amazon.com/dp/B0GKPYDRTG
Whether you’re just starting your financial journey or looking to break old patterns, Anita’s story offers insight, encouragement, and a roadmap to reclaiming your financial future.