Meet Emily Sanders, Founder of Connect to Change and Winner of Fall 2021 Startup to Success Pitch Competition

Emily Sanders is a survivor of human trafficking and homelessness, and founder of Connect to Change.

December 13, 2021 | When speaking with small business owners, it becomes clear that for many, entrepreneurship starts with a mission. For Emily Sanders, that mission is profoundly personal. Through her nonprofit, Connect to Change, Emily has begun a mission of “Empowering Lives Today for Success Tomorrow!” by connecting women experiencing homelessness who have become victims of human trafficking on the street to the resources and support they need to escape abusive situations and build fulfilling lives.  

As a survivor of homelessness and human trafficking, Emily knows how pressing the threat of both is in the Sacramento area. “Sex trafficking and homelessness are serious issues. In fact, Sacramento is a hot spot according to detectives, KCRA3 reports,” she explains. “I have a profound passion for helping these women in need as I understand what they are currently up against.”

 

BUSINESS SUPPORT THROUGH WOMEN’S BUSINESS CENTER 

Last week, Emily graduated from the 16-week Startup to Success Generator Series offered by business consultant Natasha Palumbo via the California Capital Women’s Business Center (WBC). Over the course of the program, she worked with a cohort of other early-stage entrepreneurs to gain in-depth knowledge of how to create a workable business plan, prepare financial projections, and successfully pitch Connect to Change to possible funding sources. The course culminated in a friendly pitch competition, during which all participants pitched their businesses to a panel of judges made up of WBC consultants and local small business advocates. Emily was named the winner of the competition, with the judges commenting on her impressive preparation, knowledge of the industry, and personal dedication to the endeavor.

 

STARTING SMALL FOR BIG CHANGE

While she is in the process of establishing the business  foundation of Connect to Change, Emily has begun to network with the populations she ultimately hopes to reach with her services. She is beginning with outreach events to build relationships within these communities, and express to women in crisis the options that are available to them. 

 “Baby steps will lead to big leaps,” she says, expressing her ambition to someday offer comprehensive services within Connect to Change. As she grows, she hopes to offer housing programs and safe houses, and become the main resource center that women can depend on as a way out of crisis. 

Emily’s accomplishment and vision for Connect to Change are proof that entrepreneurship is about much more than just offering a product or service–it is about hope.




Meet the Winners of California Capital’s First “Startup to Success” Pitch Competition

JUNE 22, 2021 |  In March, a survey conducted by Yelp revealed that nearly half a million new businesses opened in the U.S. during the Covid-19 pandemic, suggesting that the entrepreneurial spirit is difficult to quench. Illustrative of that fact is the Start-Up to Success Generator series offered by California Capital Business Consultant Natasha Palumbo, which just wrapped up its first 16-week run and saw a cohort of students graduate with a comprehensive startup business plan.

 As a first foray into the culture of entrepreneurship, the course wrapped up on Friday, June 11 with a “Pitch-Off”: each student presented their business plan to a panel of guest judges, fielded questions, and worked through feedback. Judges selected the top 3 pitches for recognition. Meet the winners of the first Startup to Success Pitch Challenge, and stay tuned for more information on the next offering of the course. 

MARINA ONACA, BOBA WITH ME

Marina Onaca is a mother of three whose business idea sprouted in response to a need she saw in her community: more spaces where teenagers and pre-teens can socialize, express themselves, and enjoy the boba beverages that are climbing in popularity among that demographic. Parents in the community, like Marina, who wanted their children to enjoy these benefits were regularly driving 15 to 20 miles several times a week. As an answer to the gap in the local market, Marina decided to start Boba With Me, a boba cafe designed as a safe space for community members of all ages to gather. Marina spent much of the Covid-19 pandemic exploring the resources available through the Small Business Administration (SBA), and working with Natasha Palumbo to develop a thorough business plan. Boba With Me’s flagship location opens this summer, and Marina has high hopes for the future. 

What are your dreams for your business? 

We see our business as a place where ideas will be generated, artists will be promoted, friendships will develop and community will come together, which is why we look to grow to many new communities and open our doors to friends all over the state. We see our concept embraced by each community looking for a positive environment in which our young generation can interact and collaborate. Our goal is to open a new store every six months.”

JUNE ARMSTEAD, BRAIDZ N’ THANGZ

June Armstead is the owner of Body, Soul, and Spirit Salon in the San Francisco Bay Area, whose latest venture, Braidz N’ Thangz,  is a nonprofit beauty school that will provide young women from underserved Bay Area communities the opportunity to develop professional styling skills and secure apprenticeships. The inspiration for this mission-based organization came when June, a Bay Area native, began working in the beauty industry and notice that her first clientele were young women Black in need of opportunities for gainful employment. She made it her mission to create pathways to entrepreneurship in the formal sector for at-risk youth, and has self-funded the training program for 20 years. Now, seeking funding as a 501c3 non-profit, June plans to expand her offerings and elevate the impact in her community.

What are your goals for Braidz N’ Thangz?

“Our salon and training facility has a dedication to education and empowerment. We are targeting 16 to 24-year-old females at risk, and we want to build employment skills within the natural hair industry because they are far too often turning to sex work. We provide a pathway to success with a career focus, and our vision is to be the leading cosmetology training institute for black youth and young adults in Northern California. Our program values Power, Purpose, and Poise!”

LAMERE CARTER, NEW MILLENNIUM DRONE RACING 

Lamere Carter is the founder of New Millennium Drone Racing, a premium drone racing startup currently in its planning phase. With the ultimate goal of being self-employed, Lamere spent years searching for a passion he could tap into to bring that goal to life. Eventually, with support from Natasha Palumbo (a.ka. “Professor P”), Lamere landed on drone racing, and began researching the market, from industry leaders to Federal Aviation Administration (FAA) regulations. He hopes to spend the next year scaling up his capacity, launching a web presence, and have New Millennium Drone Racing off the ground by summer of 2022. 

Do you have any advice for other aspiring entrepreneurs? 

“Be consistent. So many people start then stop. I’m guilty of this bad habit as well. Secondly,  business is all about problem solving, that’s a majority of it. Forget solving your own– can you solve someone else’s problem? If you can answer this question, congratulations you’ve taken your first step to being an entrepreneur.”