Strategic Marketing for Small Business Session 1: Back to the Basics- Redefine Your Corporate Philosophy
Do you remember the reason of why you decided to start your business? What was the change that you wanted to make in the world? Moreover, What did you dream of achieving with your business?
At the end of this hands-on workshop, you will go back to your office with a professional “Corporate Philosophy.” Together we will create or reshape your Business’:
· Mission: Why are you doing what you are doing?
· Values: What you should and shouldn’t do to conduct your business and keep your integrity intact?
· SMART Goals: Where are you going with your business?
· Vision: What are the changes that you will like to see in the world? And how is your business contributing to those changes?
It is essential to have a smart, clear, and honest corporate philosophy. This will determinate the path that the company and it’s partners must follow. Let’s have a big company mindset!!!
About our speaker:
Andrea Fruchier is a Strategic Marketing Specialist with over 10 years of experience as a marketing, communication, and design director. She has work from non-profit organizations to huge multinational corporations. In 2018 she founded Mandala Marketing with the vision of “Create a fairer distribution of wealth in our society by encouraging people to use their knowledge and skills to create and grow their own business, doing what they love and managing their time and priorities to find the perfect balance in their lives.”
July 12, 2019
9:30 am - 11:30 am
California Capital Women’s Business Center
1792 Tribute Rd #270
Sacramento, CA 95815
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