Responding to Governmental RFPs

Instructor Indria Gillespie has her doctorate in Education and Organizational Leadership. As an active member of the GoBiz CASCADE Team, she has thirteen plus years of grant management, contract administration, contract compliance experience, program development and project management experience, as well as presentation and facilitating discussions for adult-learners.

The course will cover the various types of solicitations. The components of a RFP. How to review bid solicitations and evaluate the specific requirements. Identify technical vs. cost bidding techniques. What overhead cost should you include in your bid. Preparing your narrative, common pricing factors, and developing your quote. Submitting your bid.

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Basic Sales and Use Tax Class

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Cash Flow Management After Securing Your First Government Contract

Instructor Indria Gillespie has her doctorate in Education and Organizational Leadership. As an active member of the GoBiz CASCADE Team, she has thirteen plus years of grant management, contract administration, contract compliance experience, program development and project management experience, as well as presentation and facilitating discussions for adult-learners.

How to conduct a cost analysis to assess your small business’ financial needs after you have obtained the contract. Identify your small business’ cost cycles and the government’s pay cycles. What funding opportunities are available to help small businesses close their government contract financial gaps.

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The Fundamentals of Entrepreneurship and Small Business Management

The workshop will cover all the essential pieces of entrepreneurship including mindset being empowered, effective communication, understanding technology, marketing and branding, business planning and the importance and relevance of the business model canvas, accounting and funding your business, and human resource the power of human capital.

Greater Knowledge of The Core Principles of Entrepreneurship Learning how to Master your Market Why is it important: With the knowledge you receive you will be in position to move forward to the next essential steps in your entrepreneurial journey. Next level steps required. Planning and Execution.

Facilitated by Natasha Palumbo

Ms. Palumbo is a business professional with more than 25 years’ experience, 17 as an Empowered Entrepreneur. She is a creative leader, with in depth knowledge and experience applying strategic business management, development of small business initiatives, and progressive leadership. Ms. Palumbo is an effective communicator with an innate ability to engage and hold the attention of those she trains and teaches. She owns several businesses and she successfully grew her core business into multiple states. She is a social entrepreneur and has been serving the homeless community for more than 16 years. Ms. Palumbo is a recent author and publisher. Her book Entrepreneurship Empowered; A New Millennium Business Guide from Startup To Succession, was released nationally February 2019. In May 2019 she released her Companion Workbook for Entrepreneurship Empowered. In August she released IMPACT! Social Entrepreneurship and The Lasting Legacy. All of her books are available nationwide. In addition to being an Empowered Entrepreneur, Ms. Palumbo is a Business Adjunct Professor with multiple colleges in the Sacramento and Greater Sacramento Region. She also serves as Secretary/Treasurer and is on the Board of USNRG, INC. a nonprofit that specializes in Energy and Healthy Home Inspections. She earned her Master of Business Administration and Bachelor of Arts degrees from California State University, Sacramento.

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USAspending as a “Market Research” Tool

In 2018, the government spent $4.11 trillion. On July 17, 2019 California Capital PTAC will offer a hands-on USAspending.gov workshop where the instructor will guide the participants through the functions and features of the USAspending.gov website and provide insight as to how to conduct market research on federal spending data that is specific to their business.

USAspending.gov is the official source for spending data for the U.S. Government. Its mission is to show the American public what the federal government spends every year and how it spends the money. You can follow the money from the Congressional appropriations to the federal agencies and down to local communities and businesses.

To participate in the hands-on section of this workshop, it is recommended that each participant brings their own internet connected device i.e.; laptop, tablet etc.

• USAspending.gov provides a big-picture view of the federal spending landscape.
• The Spending Explorer lets you explore the entire federal budget in increasing granularity, illustrating how awards derive from federal accounts.
• USAspending.gov provides a targeted approach to finding federal award data.
• Whether you’re a congressional staffer, agency employee, researcher, or data buff, the Award Search will help you answer your toughest questions about federal spending.
• The Advanced Search option offers filters that let you customize your data sets. Interactive visualizations — including a spending map — complement downloadable files.

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Small Business Basics

Topics covered in the training will be:

1. Common reasons for going into business

2. 6 ingredients of a successful start-up

3. Know what questions to ask

4. Business research & planning

5. Weigh Risk vs. ROI

6. Dose of reality

7. The goal of this workshop is to provide current and potential business owners with basic information and content to assist them with starting up, growing and maintaining a successful business. Participants will have the opportunity ask questions, present ideas, and learn in a collaborative environment.

Presented by: Danielle Marshall: U.S. Air Force Veteran Danielle Marshall, MBA is a wife and Mother of 2. She has a long standing record of teaching and training in various professions. Danielle began her Military career as a Clinical lab Technologist at Travis Air Force Base and during her service, she worked with the Blood Donor UTC Team, was a Senior Core Lab Technician as well as a Clinical Laboratory Phase II Trainer & Nurse Transition Phlebotomy Instructor, among other positions. Currently a business consultant with over 14 years experience, Danielle specializes in assisting start-ups, and established companies in business development, organizational management, strategic planning, and leadership training. Danielle was the longest serving President of the Natomas Chamber of commerce. During her tenure, she assisted with opening, growing , and supporting over 287 new businesses. She worked directly with her City Council representative to attract, recruit, and retain businesses in the Natomas community. Danielle was also chosen to represent District 1 on the City of Sacramento on Economic Development Council as well as the 7 County Regional Business Leaders Coalition to further the discussion of the “Next Economy”.

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Patent & Trademarks and Intellectual Property

This class will provide a comprehensive overview of intellectual property rights and protections of importance to the small business owner. Learn the basics of Trade Secrets, Copyrights, Patents, and Trademark. The class will include a tutorial on performing a Trademark search and filling out a Trademark application online.

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Increase your Revenue with Holiday Promotions

Holiday marketing is all about meeting your customers where they are. And they are looking for GIFTS.:

• Gift ideas

• Inexpensive gifts

• Ways to save money on gifts

• Last minute gifts

YOU NAME IT, it’s all about the gifts!

A really fun and effective way to get involved with all the hustle and bustle is to create a Holiday sale or giveaway campaign.

During this Masterclass, we will share with you:

• How to prepare for your “Holiday” sale or giveaway.

• Creative examples of items you can sell or giveaway for your holiday promotion that your prospects or customers really want.

• How to promote your holiday promotion on social media.

• Other ways you can use this campaign throughout the year

Get a Head Start on Your Holiday Marketing!

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Small Business Working Group (SBWG)

Join Ms. Renata Romero, C.M., Airport Economic Development Specialist, Properties, Commercial & Business Development and Ryan Dittoe, C.M. Airport Planner to learn more about:

• What Sacramento County Department of Airports buys and the pre-qualification process
• Upcoming contracting opportunities
• The County Airport’s Disadvantaged Business Enterprise (DBE) goal for the year 2020-2022
• DBE Certification Program Overview

Questions? Contact SiewYee Lee at (916) 442-1729 or email: [email protected]

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How to do Business with the Federal Government

The U.S. Federal Government is the largest single purchaser of goods and services in the world, awarding approximately $500 billion in contracts every year. They purchase everything from office equipment to repair parts for the TH-1H Helicopter. In this workshop we will discuss.

1. Why Businesses should sell to the Federal Government

2. The various categories of Small Business set-aside programs

3. What you need to know prior to selling to the Federal Government

4. The mandatory and suggested Federal Registration and Certifications to apply for

5. How to search for Federal Government requirements/solicitations

California Capital PTAC is offering a 90 minute interactive workshop focusing on all of the intricacies of doing business with the Federal Government. The instructor will provide insight as to how and why you should do business with the Federal Government. To participate in the hands-on section of this workshop, it is recommended that each participant bring their own internet connected device i.e.; laptop, tablet etc.

Instructor: James D. Aldea, California Capital PTAC Procurement Counselor

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