How to Market Your Business Using Public Speaking

Don’t let the fear of public speaking keep you from building the business of your dreams.

You will leave this workshop with the confidence to speak in front of any size group.

People will think of you as the go-to person when they need your product or service.

When you can clearly explain the value of your product and how it will help your customers improve their life, your business will prosper.

This is a hands-on interactive workshop. In this workshop, you will pick up simple, proven tools you can use to build your self-confidence to speak in public.

This workshop will help you grow your business whether you are in the startup phase, have an existing business or you are ready to expand your business.

Topic to be covered:

Steps to calm your nerves before you speak:

• • Clear your limiting believes.
  • Take control of your emotions.
  • Control your mindset.

How to confidently begin a presentation:

• • Capture your prospects/audience attention.
  • Hold your prospects/audience attention.
  • How to move your prospect/audience to action.

Understand how to use stories in your presentation.

• • Purpose of a story.
  • Structure of a story.
  • How to tell a story.

How to build trust with your prospect.

• Using your prospects preferred communication styles.
• Words that appeal to your prospect’s desires and emotions.
• Explain how your service will improve their life.

Presented by: Gary McKinsey,Gary’s goal is to work with entrepreneurs and business owners who want to build their ideal business and make more money.

For over 40 years he has work with business owners to build their ideal business, increase their income and avoid expensive time-consuming mistakes.

His hands-on interactive workshops are designed to provide entrepreneurs and business owners with new business building insights and ideas.

He has earned the following designations:

• Certified Guerrilla Marketing Coach.
• Certified Speaking and Sales Presentation Coach.
• Certified Business Planning Coach.

In addition to working with business owner to grow their business he is licensed by the United States Treasure to represent business owners (taxpayers) before the Internal Revenue Service.

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Certified Bookkeeping Orientation

Would you like to improve your bookkeeping career by adding the Certification Bookkeeper Designation to your resume. There are a number of reasons you should become a CB. Attend the NO COST Informational meeting giving you all the information you need to expand your career path.

• Add to your market value.
• Increase your importance to company or clients
• Put “CB” after your name to show your professional status

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“Our Stories” Monthly Small Business Round Table

Ms. Palumbo will share her experience as a business professional with more than 25 years’ experience, 17 as an Empowered Entrepreneur. She is a creative leader, with in depth knowledge and experience applying strategic business management, development of small business initiatives, and progressive leadership. She owns several businesses and she successfully grew her core business into multiple states. She is a social entrepreneur and has been serving the homeless community for more than 16 years.

Ms. Palumbo is a recent author and publisher. Her book Entrepreneurship Empowered; A New Millennium Business Guide from Startup To Succession, was released nationally February 2019. In May 2019 she released her Companion Workbook for Entrepreneurship Empowered. In August she released IMPACT! Social Entrepreneurship and The Lasting Legacy. All of her books are available nationwide.

In addition to being an Empowered Entrepreneur, Ms. Palumbo is a Business Adjunct Professor with multiple colleges in the Sacramento and Greater Sacramento Region. She also serves as Secretary/Treasurer and is on the Board of USNRG, INC. a nonprofit that specializes in Energy and Healthy Home Inspections. She earned her Master of Business Administration and Bachelor of Arts degrees from California State University, Sacramento.

Facilitated by Natasha Palumbo

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Facebook Advertising for Small Business

Social media has unlocked a new era of marketing for businesses big and small. It’s now more affordable than ever to reach new customers. With an advertising budget of a measly $100 per month, you can reach thousands of potential new customers. Before signing in to create your next social media ad campaign for your business, join Tina Reynolds and Mia Lopez of Uptown Studios as they share their creative expertise on how you can get the most out of your next Facebook advertising campaign.

About the presenters: Uptown Studios has been a creative source since 1992. We are a Sacramento-based visual communications firm specializing in website design, graphic design, video production and social media management, marketing and training. We do not outsource our work – it is done by our team in Sacramento, California. Visit our website to find out more about us at www.UptownStudios.net.

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Increase Revenue with a 5 Step Profit Formula

What you will learn:

• • Simple Steps to Increase Revenue
  • The 5-5-5 Method to Increasing your Profits without Spending Any Money on Marketing or Advertising
  • The Most Important Number in Your Business
  • Converting Prospects into Clients
  • Why Increasing Transactions is a Super Easy Way to Generate More Sales and Profits
  • The Right Way to Set Your Prices
  • Determining When a Marketing or Advertising Program is a Good Investment in Your Business

Why it’s important:

This five-step formula is so effective because it touches on each and every area of your business. •It will improve and increase and generate and sharpen and strengthen everything that you and your employees do. •This is a program for positive change and powerful results. The change is long-lasting and the results are far reaching.

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State Labor Law & Payroll Tax Seminar w/ EDD

You will receive information from the EDD and the Division of Labor Standards Enforcement on:

• Record keeping, reporting requirements, employer obligations, and payment requirements.
• Common wage and hour law application
• Employer and employee rights and responsibilities
• How to distinguish between an employee and an independent contractor

Presented by: The Employment Development Department

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eProcurement with Sacramento County

Procurement Workshop with Sacramento County Prerequisite: Doing Business with County of Sacramento Workshop Overview: Now that your firm is registered to receive solicitation (RFBs, RFPs) notifications for the County of Sacramento through its eProcurement partner (Public Purchase), this workshop will show you how to use Public Purchase to respond. The workshop will include:

• Review of Sacramento County Standard Bid Documents
• How to enter a Response in Public Purchase
• How to navigate the system
• How to review your response
• How to print your response
• Question and Answer Session

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Doing Business With SMUD PART 1 

In this workshop you will learn about:

i. Introductions, Objectives and Expectations

ii. About SMUD

iii. How can SMUD help you SAVE

iv. The Procurement Process

v. The SEED Program and Benefits

vi. Things You Should Know

vii. Questions and Answer

• Networking and Adjournment

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Small Business Federal Government Contracting

Topics will include:

• Registering with the federal government
• Small business certifications
• Small business contracting set-asides
• Looking for opportunities
• How the government buys
• Marketing to the federal government

Presented by: Paul Tavernia, Lead Business Opportunity Specialist/8 (a), The Small Business Administration, Sacramento Office

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