Motivated Entrepreneur- All about that brand: Designing a brand strategy that Delivers

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All about that brand: Designing a brand strategy that Delivers

A strong brand name is an invaluable asset. Savvy organizations understand how to leverage their brand’s potential and extend its reach. But, thoughtfully designing an actionable branding strategy can be overwhelming. Good news for you, designing said strategy doesn’t have to be daunting! Through story-telling and impactful visuals, such as short films, action words, and communication success stories, this program will leave a lasting impression and inspire action. Learn how to leverage your existing brand while also developing impactful new ones. Hear how to craft a communications strategy that is authentic and humanizes your customer experience. Join us for this interactive session to gain the inspiration, tools, and tactics to expand your brand.

Sheila Johnston Bio:

Known as our resident kindness superhero and executive, Sheila brings decades of experience managing businesses in their day to day, including developing brand strategies and campaigns that help achieve unrealized growth potential. Luminari Partners’ clients will love experiencing her “WILL DO” attitude. An attitude that exists both professionally and personally as Sheila loves running towards challenges and bringing bright solutions to every opportunity. Whether it is starting up a pilot program, or recommending a new strategy previously untapped, Sheila sees problems as opportunities to expand footprints of all sizes.

In her spare time, you’ll find Sheila traveling lesser traveled roads with her husband and their famous beagle, Duke! On any given day, Sheila will reach out to those that cross her mind as she loves reminding others that they matter and that she cares.

Luminari Partners Bio:

At Luminari Partners, we are driven by a commitment to impactful work that benefits industry, communities, and business partners. As a boutique business consulting firm, our mission is to ensure that all organizations reach their maximum growth potential.

A key strength of Luminari Partners is our ability to introduce strategies for organizations to achieve their maximum growth potential through comprehensive day-to-day management services. From executive management to operations, finance to communications, brand expansion to marketing, we excel where it matters most. Learn more at


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July 24, 2024
10:00 am - 12:00 pm


California Capital Financial Development Corporation
1792 Tribute Rd, Ste 270
Sacramento, California 95815
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