Online Learning


SBA Online Learning Center

Below are the 10 topics we cover on our free, on-demand webinars.  Please click the CARAT link on the home page to access these webinars.

Collaboration Management
Collaboration management is the 21st Century’s next level push – forcing today’s businesses to transform their company model by seeking creative and innovative methods for working and competing in ta borderless, wireless, global economy.  This course will inform the small business owner on how collaborative management and technology software can help their business effectively connect with customers to deliver better products and services, obtain contracts with corporations and government agencies, provide streamlined services using fewer resources, and increase profits while improving efficiency.

Customer Relationship Management
Customer relationship management for small business will cover the benefits of using customer relationship management (CRM) tools to advance the operations of a small business.   This course will cover: how businesses use CRM tools to increase revenue, to lower operating costs, and to attract and retain customers; how CRM can be used to support marketing, sales, product development, and customer service efforts; how CRM is used to organize, automate, and synchronize business processes across multiple departments and teams and how to select and implement and appropriate CRM Solution, including a survey of popular CRM products and services.

The E-commerce course is designed to provide small business owners with the foundation for conducting sales transactions on the internet.  The course will define common e-commerce terms such as shopping cart and payment gateways.  The importance of creating an online store, the options, and the role of the internet in the online store will be discussed.  The course will identify the importance of the inventory and distribution options as they apply to online sales.  Online store options will be explored and estimated startup cost.  Upon completion of this course, the small business owners will have an understanding and resources on how to develop their own online store.

The E-marketing course is designed to provide small business owners with a broad overview of a variety of options when marketing their business online.  The course will review basic marketing strategy and define the difference between offline and online marketing.  The materials will cover popular internet marketing tool such as e-newsletters, social media, and search engine optimization, as well as identify potential costs to help find a solution that works for the individual small business.  Once completed, the small business owners will have a good road map to begin marketing their business online.

The E-procurement course offers its participants an effective knowledge of how e-procurement works, how it is set up, and how to take advantage of it.  Specific topics include contracting with local, state and federal government, collaborating with other businesses in order to secure Small Business Administration contracts, how to navigate the RFI/RFP/RFQ process, and understanding e-sourcing, e-tendering, e-reverse auctioning, and e-market sites.  The course also provides step-by-step interactive exercises demonstrating examples of e-procurement software, who to get it from, and how to incorporate it into a small business model for increased efficiency and profits.

Financial Management
The financial management course will provide an overview of small business financial management steps and offer options for computer software programs and internet tools that make financial management more accurate and create easy options for quality reports and statements.  Financial management is the process of managing financial resources, including book keeping ad financial reporting, budgeting, collecting accounts receivable, risk management, and insurance for business.  The financial management system for a small business is includes both how the business is financed, as well as how the money in the business in managed.  The course includes a financial management overview, quality bookkeeping, using reports and spreadsheets, analyzing financial statements, financing options, basic bookkeeping steps, profit and loss overview and margin analysis, cash flow projections overview, software options for business bookkeeping, online options, and using software and the internet.

Online Communications
The online communications course examines several common tools that facilitate online communications and collaboration, including email, chat, online documents, file sharing, and conferencing.  It explores the underlying technology that allows communication over the internet from a computer to those of other employees, partners, and customers.  This information will give the small business owner the background and terminology needed to make informed decisions when working with inline service providers.  It’s not rocket science – it is computer science, and any small business owner can understand and make use of this information.

Project Management Tools
This interactive course Project management Tools introduces small and emerging business owners to the basic concepts of project management.  The course covers project management best practices that can immediately be applied to small business environments.  Included is and introduction to project management tools, and a comparison on their features and functionality, as well as the infrastructure requirements necessary to support this technology.  The course will take the participant through the process of determining which tool is a best fit for their small businesses, as well as the best way to optimize internal systems and software budget.

Purchasing and Inventory Management
The Purchasing and Inventory Management course explores the new applications and technologies available to small business for implementing supply chain management practices which drive down costs and improve customer service.  Today’s software-as-a-service and cloud computing phenomenon have made big company enterprise resource planning functionality available to smaller companies.  In addition to purchasing and inventory management, this course will also explore software and automate other supply chain processes, including warehouse management systems, point-of-sale systems, and retail management systems.

Social Media
In the Social Media for Small Business course you will learn the importance of social networking as an integrated marketing tool for your business.  Are you curious about all the buzz surrounding social media but not sure where to start, and not sure if it’s worth the time and effort?  Find out how to market your business using social networking tools, such as Facebook, Twitter, Yelp, and LinkedIn.  Learn how to establish a true dialogue with your customer base.  This course will help you decide the best social networking tools to use is a business context, and how to leverage existing social networks to market your business.

Website Development

The Website Development course lays the foundation for the successful integration of a website into normal business operations and introduces the best practices of web development to the small business owner.  In addition, the information offered presents the building blocks to challenge small business owners to further research, understand, utilize, and master emerging technologies.  The World Wide Web has become a major delivery platform for web development.  Web development can range from the creation of the simplest single page website of plain text to the programming of the most complex web-based applications, e-commerce, or social network service.  You will leave this training with the tools you need to make the right choice for the appropriate website for your business.


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